INTRODUCTION

With the proliferation of social networking sites, we are increasingly reliant on our online profiles to accurately present our personalities. But do they? Dr. Scott Counts of Microsoft Research’s VIBE Group explored just how people’s perceptions are impacted by the advent of online identities.

In a recent presentation of findings, Dr. Counts discussed studies that delved into the ways we self-present our personalities via online profiles and how others perceive those presentations.  The results were interesting, and proved the promising reliability and accuracy of the newfound ability to “right-click” on someone via their online profiles.

Below are the insight summaries from two of the Mircrosoft studies that focused on how people perceive personalities via online profiles.
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