Flip the Media
At the crossroads of Media, Culture and Technology

smacklinEvery year, the University of Washington honors the extraordinary accomplishments of a small number of its 23,000 classified and professional personnel through the Distinguished Staff Award. Nominees consistently surpass the bounds of their basic job description by embodying the University’s values of integrity, diversity, excellence, collaboration, innovation, and respect. This year, we are pleased to announce that our MCDM Associate Director, Scott Macklin, was nominated for this prestigious award. As part of the nomination process, Scott’s colleagues had this to say about him and his work.

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Journalism faces an unprecedented existentialist crisis, due to the economy, new digital platforms, and dwindling advertising revenues.  In collaboration with the Online News Association and the UW Journalism program, we hosted this forward-looking forum on potential future models of news.

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Facebook. Twitter. Mybarackobama.com. Text messaging. The president-elect used all of these digital tools to devastating effect in the 2008 election. How did he do it? What strategic lessons can we learn from Barack Obama’s high-tech campaign? How might he deploy this online army of millions to govern? And does President Obama’s historic rise to the White House also propel social networking into the mainstream?

The answers to these important questions have a profound impact on the very near future of our democracy, as well as how we organize, communicate and even do business in the digital age. On the eve of the Obama inauguration, the University of Washington’s Master of Communication in Digital Media program held a dynamic, engaging “UW Insight” conversation that sought to put this digital revolution in perspective.

Part 1 includes the Introduction to this event and a presentation by Prof. Lance Bennett, UW Political Science and Communication, on the digital tools employed during the election.

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Parts 2 & 3 after the jump…

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Facebook. Twitter. Mybarackobama.com.  Text messaging.  The President-elect used all of these digital tools to devastating effect in the 2008 election.  How did he do it?  What strategic lessons can we learn from Barack Obama’s high-tech campaign?  How might he deploy this online army of millions to govern?  And does President Obama’s historic rise to the White House also propel social networking into the mainstream?

The answers to these important questions have a profound impact on the very near future of our democracy, as well as how we organize, communicate, and even do business in the digital age.  Obama’s campaign manager, David Plouffe, describes it as a convergence between movement politics and business strategy.  On the eve of the inauguration, join us for a dynamic, engaging UW Insight conversation that seeks to put this digital revolution in perspective.

The slides from each presenter are now up at Slideshare.com. On the official page (linked below) for the UW Insight event you will find links in parentheses near the name of each presenter which will take you to their publicly viewable slides.

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posted by Adri

Ethnographic films (documentaries) are an emerging research method used to understand culture, consumer behavior, and social constructs that transcend mere data and can provide a rich understanding of a subject and its environment. Here’s an interview with the Chief Technology Officer of the UW College of Education, Scott Macklin discussing Documentaries as a research method and how it applies to his latest film: Masizakhe.

Please enable Javascript and Flash to view this Blip.tv video.

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