Flip the Media
At the crossroads of Media, Culture and Technology

smacklinEvery year, the University of Washington honors the extraordinary accomplishments of a small number of its 23,000 classified and professional personnel through the Distinguished Staff Award. Nominees consistently surpass the bounds of their basic job description by embodying the University’s values of integrity, diversity, excellence, collaboration, innovation, and respect. This year, we are pleased to announce that our MCDM Associate Director, Scott Macklin, was nominated for this prestigious award. As part of the nomination process, Scott’s colleagues had this to say about him and his work.

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Does America need the competitive fear of another Sputnik to drive another age of innovation? Did you know that the “dirty little secret” to Silicon Valley’s success was massive federal funding? Can this country compete with China if higher education is in crisis? Watch my provocative interview with University of Washington history professor Margaret O’Mara (author of the recent Foreign Policy article, Don’t Try This at Home) to find the answers.

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Facebook. Twitter. Mybarackobama.com. Text messaging. The president-elect used all of these digital tools to devastating effect in the 2008 election. How did he do it? What strategic lessons can we learn from Barack Obama’s high-tech campaign? How might he deploy this online army of millions to govern? And does President Obama’s historic rise to the White House also propel social networking into the mainstream?

The answers to these important questions have a profound impact on the very near future of our democracy, as well as how we organize, communicate and even do business in the digital age. On the eve of the Obama inauguration, the University of Washington’s Master of Communication in Digital Media program held a dynamic, engaging “UW Insight” conversation that sought to put this digital revolution in perspective.

Part 1 includes the Introduction to this event and a presentation by Prof. Lance Bennett, UW Political Science and Communication, on the digital tools employed during the election.

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Parts 2 & 3 after the jump…

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