Last week, a new “information experience” startup – Qwiki – received a fair amount of publicity after closing it’s first round of funding totaling $8 million and announcing some upcoming features.

Qwiki provides rich media to consumers by scrubbing the web for content and assembling it into a short presentation with narration. Users can suggest content, but unlike Wikipedia, users can not actually edit the presentations.

Qwiki was first demoed last September at TechCrunch Disrupt where it was selected as the top disruptive technology (keynote). Recently, several large news outlets including ABC’s Good Morning America discussed whether or not Qwiki will be able to “flip” Google. With a new round funding and several internet moguls at their side including a co-founder of Facebook, Eduardo Saverin and Jawed Karim, a co-founder of YouTube, it appears there’s nothing stopping them.

On Friday, MediaPost reported that later this year Qwiki will provide a service that allows people to merge their Facebook and LinkedIn data, along with other online content, into a nice little “Qwiki”.

I was a bit skeptical about Qwiki’s ability to auto-magically tell my story but after watching Robert Scoble’s Qwiki, I think this could be a possibility.

What are your thoughts?
Will you tell your story with a Qwiki?
Will you tell your client’s stories with a Qwiki?

I give a lot of presentations.  I hate making slides to support them.  I find it tedious, and often more time-consuming than creating the presentation itself.  And I can’t help but thinking that I’m not necessarily enhancing my talk through this extra effort.

I’ve heard a lot about Prezi, (Prezi is a flash-based nonlinear storytelling tool for creating dynamic multimedia presentations. The end result is not a set of slides, but a canvas where the user can zoom in and out, discovering contextual relationships) but I finally decided to give it a try after reading one of my students rave about it on Flip The Media.  True to my nature, I took my chances and took it for a test spin in front of 50 Very Important People at the University of Washington’s College of Arts & Science board annual meeting.  I was the lunchtime keynote, hence I needed to provide a balance of enlightenment and entertainment.  Here’s my Prezi (which I co-presented with my MCDM colleague Scott Macklin, as well as with our student Katherine Turner):

It’s funny how pleased I am that I face yet another high-profile opportunity to have people watch the content that I create for free.  Snagfilms.com is currently featuring Independent America: Rising from Ruins on its homepage, and will distribute it through a number of other channels, including Hulu and hopefully Netflix at some point (my first film “The Two-Lane Search for Mom & Pop” is already on Hulu, and is heading for iTunes).  Sure, you can still push for more money via a broadcast TV license, but at least as an indie filmmaker, those are getting harder to find, and they’re paying less.  So we content ourselves with the “digital pennies” as the “analog dollars” slip away, with the sheer hope that online, multiple-channel exposure leads to benefits in other ways (i.e. keep your day job, build your own personal brand).

The world of content — especially professional content — continues to shift beneath our feet.  Three years ago, I used my first class as a digital media professor at the University of Washington to understand just what I had produced with that first “amateur” film of mine (I had been a professional journalist, but I had never filmed my own feature-length documentary before).  The title of the class?  “Selling the Message: The Business of User-Generated Content.”  The “business” then, was under threat from pseudo-amateurs like me, with the explosion of digital media capture tools (aka, cheap cameras) and distribution platforms (aka, YouTube).  The established, institutional studio system seemed to be under attack as this proliferation in new “voices” transformed media into yet another commodity.

But interestingly, despite this commoditization, apparent amateurization, and the uncertainty of the economy, somehow the increased availability of media online has also produced more demand for “professional” content.  Witness Steve Jobs’ remarks this week as as he introduced Apple TV: Read more…

Like blogging, vlogging (video blogging) is a way to share your insights on a subject with an online audience. However, vlogging goes beyond the text of a blog post, transforming your content into an audio-visual broadcast. If you’re interested in vlogging, but don’t know how to start, here are some tips:

The first thing you’ll need is the right equipment, and the good news is you don’t need much, just a camcorder or a web camera and a good microphone. Also, for a vlog that has a more polished look, you’ll want to learn how to use video-editing software. This will enable you to add music, subtitles, etc. to your vlog. There are numerous online programs like Wax or Zwei-Stein Video Editor that you can download for free. Also, Apple iMovie and Windows Movie Maker are both easy to use and come pre-installed on Macs and PCs.

Once you’ve assembled your equipment, I recommend experimenting. Test the sound quality of your microphone; make sure there is sufficient lighting where you’re recording your vlog and figure out how you want to look on camera. Remember that vlogging is a form of communication, so you want to not only be visible (no low lighting), but also intelligible. Most vlog “episodes” should be one to three minutes, keeping the amount of bandwidth needed to host them to a minimum. Therefore it’s a good idea to rehearse your content. At the very least, I recommend preparing a script or some type of plan before each video so that you can deliver concise, focused content. Finally, don’t be afraid to have fun with your vlog. Depending on your audience, you’ll want to be more than just informative; you’ll also want to be candid and entertaining. Like blogging, it’s important to pick subjects you love and can explore in a series of posts. One episode doth not a vlog make.

Read more…

Social media has made today’s marketing less about controlling the message and more about asking questions. While Twitter and Facebook want to know what’s happening, Foursquare and other location-based social networks wonder, “Where are you?”

For those unfamiliar with Foursquare, the service lets users “check in” to a location via their smartphones or laptops and logs their positions on a map that others can see. The more you check in, the more badges and bragging rights you earn.

“The X-factor appeal of Foursquare is in its social currency,” says David Berkowitz, senior director of emerging media and innovation at digital agency 360i. “Giving Foursquare users these badges for completing explicit tasks adds an element of surprise, like a scavenger hunt.”  The badges also help users show off their interests to others, enabling them to connect with like-minded people and keep the “game” going.

Read more…

The digital revolution has brought about the age of the DIY musician, or as Sonicbids.com founder Panos Panay calls it, the “artistic middle class.” With technology, artists are able to produce and distribute their work easily while maintaining creative control. But big record labels, despite their floundering, still appear to be the way for an artist to go from anonymity to platinum-selling success. So how is this middle-class musician Panay speaks of making money and supporting his or her craft? Read more…

slideshare

“In the year 3000, YouTube, Twitter and Facebook will merge into one super time wasting Web site called YouTweetFace.” -Conan O’Brien, The Tonight Show with Conan O’Brien

This prediction came this week on The Tonight Show with Conan O’Brien. While “YouTweetFace” is a quite humorous interpretation of the multitude of social media platforms available, this was not the part of O’Brien’s statement that most caught my attention.  

“Time wasting” seemed to be the underlying message. The degree of ridiculousness put behind all of these new media tools would certainly come to mind for outsiders not familiar with the impact of digital media. According to comScore, Twitter grew 3,000 percent over the past year. Businesses are rapidly tapping into this market to promote their messages and to find new customers.

While it may be a waste of time for some, those interested in profiting from the social media wave are finding the time invested in it to be worthwhile. At many organizations today, there are full time social media experts on staff. Marketing and PR companies have entire departments dedicated to using such online tools. The proof is in the pudding – or the YouTweetFace platforms. Bottom line: companies are willing to pay for these experts. This shows that businesses perceive a value in the digital media Web sites that O’Brien lightheartedly jokes about. 

For anyone looking to join the social media space, YouTweetFace.com is no longer an available domain name. However, there are many other options: YouTweetFaceNow.com, YouTweetFaceStore.com and YouTweetFaceToday.com. Endless possibilities to waste time.