Flip the Media
At the crossroads of Media, Culture and Technology
Oct 13, 2011 1 comment

By Brandon Koeller

The Sith Lord Darth Vader, of Star Wars fame, often gets a bad rap, particularly in what we all think of as his ‘dark years’. From a certain perspective his mass murder, brutal oppression, and frequent deception to serve his own ends makes him seem like a pretty bad guy. But if you look past all that to his action, you will find a very capable and effective project manager! In the name of finding silver linings in dark clouds, I’d like to present the top 10 reasons why Darth Vader was an amazing project manager.

Number 10: Vader prioritized brutally. Over the course of Vader’s pursuit of the Rebel Alliance, you see him set and pursue priorities according to their strategic value. When he  knew the plans for the Death Star had been leaked, he focused on mitigating that risk. When Luke came on the scene, he shifted priorities to recruit him to the Dark Side! Vader paid close attention to the happenings of the galaxy, evaluated the impacts of any given issue, and went after the highest priorities…time after time. No emotional attachments, no personal agendas…just the right thing to do to preserve the Imperium, and see his project through to successful completion. In project management, if you can’t prioritize, you won’t get anything done, let alone anything done well. Read more…

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Feb 1, 2010 5 comments

For years, I only knew of George Lucas’ 1977 cinematic sci-fi breakthrough as “Star Wars.”  Then I found out that it was part of a trilogy. But wait, Lucas had a plan all along; this tale of an oppressed rag-tag alliance looking to overturn a hierarchical, monopolistic political system (aka “The Empire”) was always meant to be “Star Wars Episode IV: A New Hope.”

Of course, in a multi-part saga, if the good guys get their way initially, the Empire is always going to have to Strike Back to make it a good story. When I read Groundswell co-author Josh Bernoff’s The Splinternet Means the End of the Web’s Golden Age, that’s what immediately came to mind.

We’ve been declaring an end to media monopolies for a while now, thanks to networked communities who no longer require institutional intermediaries to share, collaborate or take collective action.  This ability to produce and consume media for almost free threatened the very economic model that media moguls had taken to the bank for over a century. As I made my own transition from corporate media journalist to independent content creator, I took advantage of new, inexpensive tools that we saw as the great democratizer of production.

Apple was part of this rebellion, helping us to crash through the barriers to entry with the digital weaponry of firewire, USB, Final Cut Pro, iDVD — this filmmaker’s “secret plans to the Death Star,” so to speak.  As digital content proliferated, The Empire writhed in agony, from The New York Times to Conde Nast to NBC, desperately in search of new business models.  Now, with renewed focus on pay walls and walled gardens, Bernoff sees Apple’s new iPad as the turning point as we leave the Web’s hopeful first age of universality and openness:

…[M]ore and more of the interesting stuff on the Web is hidden behind a login and password. Take Facebook for example. Not only do its applications not work anywhere else, Google can’t see most of it. And News Corp. and the New York Times are talking about putting more and more content behind a login…Each new device has its own ad networks, format, and technology. Each new social site has its login and many hide content from search engines. Read more…

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