Imagine a newspaper that talks–yes, imagine a newspaper that talks to you!
Or imagine a grocery store suggesting what to cook for dinner using only products on sale. Or being part of a radio show without calling in. Or taking part in a presidential campaign by adding an electronic presidential button to your Twitter avatar.  These scenarios are all taking place today in Latin America. How? The short answer: Twitter.

Twitter has become a useful tool in Latin America in areas such as media, retail, and politics. For example, Diario Uno, a newspaper in Mendoza, Argentina, is known as the newspaper that “talks” because it interacts directly with its audience through Twitter.  “Our Twitter followers’ response in seeing that a newspaper reply to them has been enriching and has created a special loyalty to our newspaper,” said Nacho Castro, the person who is in charge of Tweeting for Diario Uno.

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Para leer la versión en español visite/to read the Spanish Version visit: Visión Latina

It is very interesting to find out how the digital technology is changing the way to do business everywhere in the world.  I remember last year reading an article about Google in Chile. A Google manger was claiming that Chile lacked of human capital the article is in Spanish, but it basically said: “faltan técnicos calificados, y además, buenas ideas” “qualified technicians are needed and also good ideas.” He also said that Chilean university were not preparing their students for the new media business (digital media). Since then I have been paying more attention to what happens in Chile in terms of the digital media.

Chile has a well designed news paper with something that I haven’t seen before, you can read the newspaper on line in the old fashion way.  You can navigate the pages of the newspaper by clicking on the right hand side and if you like to read something then you click again on the page you want to read and it brings up that page (makes it bigger for you to read)

They also have a radio station that has videos, radio A la Carte, Read more…