Flip the Media
At the crossroads of Media, Culture and Technology

Screen shot 2010-02-13 at 7.44.10 PMI wasn’t too concerned about missing the Opening Ceremonies from the Vancouver Winter Olympics, as I figured I could catch it online afterward.  NBC was keen to showcase its cool new Silverlight plug-in by streaming a considerable amount of the Beijing games in 2008.

But when I tried to watch Part 1 of the Opening Ceremonies, up came this message, along with a sign-in screen:

“You have selected a premium video (e.g. live stream or full-event replay).” Read more…

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Posted by Brian Steel

Last night, I experienced my first introduction to Silverlight. I finally had the opportunity to catch up on some of the Olympic games that I had missed. So, I figured what the heck, why not check out the games online? After a simple Google search, I found NBCOlympics.com. I clicked through the site in order to watch some Olympic events only to discover that I must download the Silverlight plug-in software before proceeding. Silverlight is Microsoft’s cross-browser, cross-platform and cross-device plug-in software solution for embedded streaming media player technologies, which happens to be .NET compatible. Although I anticipated my experience to be much worse, I was pleasantly surprised. One click and a minute later the .DMG file was on my desktop. I do not know why Microsoft software runs so much smoother on Macintosh?

Anyway, upon completion of the software install, I was back on NBCOlympics.com watching Olympic programming such as Women’s Archery, Softball and Kayaking. You know all the extremely important ‘mainstream’ Olympic events. It was great! The Silverlight player was easy to use and the streams were like watching the real event on a really small screen with the option to enlarge. However I do not recommend the enlarge feature it is not so great, the playback becomes ‘blocky,’ ‘distorted’ and difficult to watch.

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Love this New York Times article about NBC’s futile attempts to maintain its US broadcast monopoly on the Olympics opening ceremonies.

NBC’s decision to delay broadcasting the opening ceremonies by 12 hours sent people across the country to their computers to poke holes in NBC’s technological wall — by finding newsfeeds on foreign broadcasters’ Web sites and by watching clips of the ceremonies on YouTube and other sites.

In response, NBC sent frantic requests to Web sites, asking them to take down the illicit clips and restrict authorized video to host countries. As the four-hour ceremony progressed, a game of digital whack-a-mole took place. Network executives tried to regulate leaks on the Web and shut down unauthorized video, while viewers deftly traded new links on blogs and on the Twitter site, redirecting one another to coverage from, say, Germany, or a site with a grainy Spanish-language video stream.

Also love good-friend-of-the-MCDM Tracy Record’s (from the West Seattle Blog) most excellent comment in said article:

“The idea of watching a 14-hour delay is repulsive.”

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