The Seattle Times has a couple of niche sports apps on the market right now and both are doing very well. As a newspaper guy, this is exciting. There is likely a future here for newspapers and plenty of money to be made. Identify a niche audience (that you already write for) and develop an app that caters to their interests. I’d pay lots of money for these Seattle Times apps, they are that good.

I have a journalism degree and daily newspaper experience, but I’m also a digital media nut and a huge Husky football fan. Imagine my euphoria when I first saw the Seattle Times was launching a Husky football app for the iPhone and iPod Touch. Their Husky football blog is like the Bible to me, and an iPhone app sounded too good to be true.

But how useful would it be? Would I trust the content? How about the functionality? I didn’t want this to be a giant advertisement for the Seattle Times.  I wanted it to be all Huskies all the time. One season in, I’m happy to report this is purple and gold nirvana. It’s the most immersive, accessible and, of course, portable Husky football experience I have ever known. Thank you, Seattle Times!

OK, OK. Enough gushing.

I respect this app. It’s a big step for journalism and the newspaper industry in general. Readership is down across the country. Revenue is shrinking, and newspapers are struggling to reach new audiences in a digital age that crippled their business model long ago. Enter the niche app. This is a new dawn for newspapers.

I could already find the information and stories featured in this app on my iPhone using mobile Safari. But I don’t always want to tap dance through various bookmarks and zoom in to the content I want to read. The app puts it all in one place. It costs $2.99 for a one-time download, but I would pay $2.99 a month for this. I’m not the only one, either. Managing Editor Heidi de Laubenfels told Lost Remote the app reached “20 percent of our total expected sales in the first two days and continues to do quite well.” The Times’ latest app, one for the Husky men’s basketball season, currently ranks on the iTunes list for top paid sports apps.

My question initially was whether or not I would trust a similar app released by a non-objective news source. The UW Athletic Department did just this, releasing a Coach Sark app not long after the Seattle Times released its football app. The content, not surprisingly, was not as deep. The interface was wonky, and it wasn’t objective in the slightest. Not even the fact that proceeds from the $2.99 purchase went to charity could rescue this app from the bottom of the league standings.

Time and trust are in limited supply these days. The Seattle Times is an organization I trust and provides me with content I believe in. Newspapers everywhere should take notice of this endeavor. Find a market—foodies, concertgoers, American Idol-lovers—and meet them where they are. Smartphones are growing exponentially and apps such as this are, hopefully, a sign of things to come.

I love free stuff, but this is the kind of content I want and will pay for. Are you listening, newspaper executives? I would pay for this. I would pay monthly. And I would pay a lot more than $2.99.

After new media turned the old-media world upside down, a couple of digital hipsters tilted their heads and gave analog a second look.

Ben Terrett and Russell Davies, of the European design firm Really Interesting Group (RIG), spoke this month in Boston at the Razorfish agency’s client summit. They were discussing their venture, Newspaper Club.

Their goal is to move “past digital infatuation and analog nostalgia” and into “the post-digital world.” They want us to recall the power of physical contact with tangible things, and to use the right tools for the right purposes. A friend had aggregated various readings from the Web into a book titled “Things I Would Rather Read on Paper.” The RIG boys saw this and realized computer screens are a “really terrible way to read,” and books and newspapers are “a fantastic technology for reading.” Read more…

Social media has made today’s marketing less about controlling the message and more about asking questions. While Twitter and Facebook want to know what’s happening, Foursquare and other location-based social networks wonder, “Where are you?”

For those unfamiliar with Foursquare, the service lets users “check in” to a location via their smartphones or laptops and logs their positions on a map that others can see. The more you check in, the more badges and bragging rights you earn.

“The X-factor appeal of Foursquare is in its social currency,” says David Berkowitz, senior director of emerging media and innovation at digital agency 360i. “Giving Foursquare users these badges for completing explicit tasks adds an element of surprise, like a scavenger hunt.”  The badges also help users show off their interests to others, enabling them to connect with like-minded people and keep the “game” going.

Read more…

The money quote from Hal Varian’s presentation to the Federal Trade Commission, according to TechCrunch, was this: “newspapers have never made much money from news.”

But for me, the kicker is this data point from slide #3:

Subscriptions account for 3% of revenue on average

Read more…

I’ve been thinking about business models for online content (text and images), given Apple’s introduction of the iPad and Amazon’s infamous battle with Macmillan. I’ve argued that digital subscriptions should be less than their analog counterparts, basing my argument in large part on the fact that traditional print is vastly more expensive than digital distribution.

I’ve been wrong. At least in the short run. Read more…

Update: The New York Times announced on January 20 that they will indeed begin to meter content, starting in 2011. Read the Times’ statement here.

Bloggers’ reactions? Mashable predicts that the number of sites linking to the Times will decrease, negatively impacting traffic, while most readers will move on to another news source after they reach their limit. TechCrunch breaks down the numbers and comes to a skeptical, yet optimistic, conclusion. PaidContent.org, an information company owned by Guardian Media Group, justifies the decision.

*****

The New York Times may be close to charging for online content.

According to New York Magazine, the venerable ”Gray Lady” is seriously considering a metered system that will allow consumers to read all of the paper’s content — up to a point. Once that limit is reached, the reader must pay for articles. This allows new visitors to explore the site while charging the heaviest users. Seems fair enough, right? The question is whether the Times’ audience will agree to pay or go elsewhere for their news. Read more…

After reading my “No More Free Content” post, a colleague observed (in an email) that information consumers “pay” for content with both attention (”monetized and sold to advertisers”) and “direct payment to content producers.” [Note: there is no direct payment for broadcast TV, radio and alternative papers like The Seattle Weekly or The Stranger.]

This colleague believes that the challenge facing newspapers is not a “paid vs. free” issue. Instead, the challenge is the ratio of “monetized” attention to direct reader payment.

Attention (monetized or otherwise) is finite, limited. For example,  if I only have 40 minutes or so for “TV,” if I choose to watch DoctorWho, then I can’t watch Lost. (I know it’s an hour-long show; we have a DVR and skip commercials. Also, see opportunity cost.)

Read the remainder of this post on WiredPen.

Walter Isaacson of the Aspen Institute appeared on The Daily Show Monday, February 9th, to discuss his recent cover article in Time Magazine about ways to save the dying newspaper industry.  During his interview with Jon Stewart, he talks about how he’d like to see on-line versions of newspapers charge for articles in a manner similar to the way iTunes charges for songs.  While I don’t condone piracy or copytheft of any kind, I do have two words for Mr. Isaacson: COPY, PASTE

Why do I feel like he’s dug up a dead horse?  Barriers to entry for illegal filesharing are minimal at best these days; but circumventing news subscription services is an absolute piece of cake!  I can’t think of a single time I have come across an article hiding behind a subscription service, usually mentioned in a forum at a news aggregator like Digg or Fark, where someone didn’t simply copy and paste the content to the forum or other venue for everyone else to see.

Stewart astutely posits the idea of news aggregators, Read more…