Flip the Media
At the crossroads of Media, Culture and Technology

Update: The New York Times announced on January 20 that they will indeed begin to meter content, starting in 2011. Read the Times’ statement here.

Bloggers’ reactions? Mashable predicts that the number of sites linking to the Times will decrease, negatively impacting traffic, while most readers will move on to another news source after they reach their limit. TechCrunch breaks down the numbers and comes to a skeptical, yet optimistic, conclusion. PaidContent.org, an information company owned by Guardian Media Group, justifies the decision.

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The New York Times may be close to charging for online content.

According to New York Magazine, the venerable ”Gray Lady” is seriously considering a metered system that will allow consumers to read all of the paper’s content — up to a point. Once that limit is reached, the reader must pay for articles. This allows new visitors to explore the site while charging the heaviest users. Seems fair enough, right? The question is whether the Times’ audience will agree to pay or go elsewhere for their news. Read more…

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Twitter is remaining secretive but rumors are circling around after the latest round of musical chairs cost Jack Dorsey his CEO chair. One thing is for sure though, Twitter means business. And they will tell us how next year – according to a recent article in Wired magazine.

There is still talk about an ad revenue model by analyzing content of tweets and running relevant advertising alongside the tweets. The real potential of that model will require the collaboration of third-party developers especially for smart phone clients unless Twitter wants to release its own client, of course. Because of the CAN-SPAM act, advertisers and your wireless carrier cannot, if you have not opted-in, send messages directly to your phone. However, if you willingly sign up and agree to the terms of use of a service that will occasionally advertise to you, then the twitter client can acquire geographic data from your smart phone and deliver location-based advertising directly to you in the form of tweets, or if you have the option enabled, as SMS.

Read more…

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