The Potential of the Crowd – The Case of Kutiman
Categories: Collaboration, Crowdsourcing, Distribution, Social Media
Posted by objectivejay.
What you are about to see here is a week-old, mind-blowing example of data mining and passion. A talented young man by the name of Ophir Kutiel, a.k.a Kutiman, poured through the countably many videos on YouTube of people playing music, practicing instruments, jamming, or showing off their mad skills and love of music and created beautifully lyrical mash-ups that musically surpass most of these performances by a few miles.
John Peters, in his book, Speaking into Air, claims that “in the age of electronic media, [communication] has become the art of reaching across the intervening spirits to touch another’s body (p.225),” and I could not agree with him more.
As the talented Erin McKeown sings: “there is hope in poetry, comfort in fiction.” There is, indeed, pleasure in the physicality involved in creating something heartfelt, even as simple as a webcam video of you attempting to sing, and then sharing that with others. That pleasure is only surpassed at the moment it generates a physical response in another, the moment were the bodies in the medium are moved to action. The soaring popularity of Kutiman’s videos clearly attest to that. Kutiman was moved to create an amazing project in six movements joining lots of people in their private act of music creation and connecting their efforts.
We all want to feel a sense of connectedness and belonging. Even when we are singing loud in the shower, we are hoping someone is listening. What Kutiman created here is an extraordinary moment of someone from the apartment next door joining in your shower-singing in a duet across the walls the separates you.
While there is comfort in ambient presence, the real potential for social media is when the electronic connectedness finds a way to generate a visceral response.
The crowd was not wise on its own, it needed a human filter to cut through the noise, see a potential, and realize it. I encourage you to check out the full project with links to the source videos at Thru-You.com.
crossposted at armyoffools.net


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