Like blogging, vlogging (video blogging) is a way to share your insights on a subject with an online audience. However, vlogging goes beyond the text of a blog post, transforming your content into an audio-visual broadcast. If you’re interested in vlogging, but don’t know how to start, here are some tips:

The first thing you’ll need is the right equipment, and the good news is you don’t need much, just a camcorder or a web camera and a good microphone. Also, for a vlog that has a more polished look, you’ll want to learn how to use video-editing software. This will enable you to add music, subtitles, etc. to your vlog. There are numerous online programs like Wax or Zwei-Stein Video Editor that you can download for free. Also, Apple iMovie and Windows Movie Maker are both easy to use and come pre-installed on Macs and PCs.

Once you’ve assembled your equipment, I recommend experimenting. Test the sound quality of your microphone; make sure there is sufficient lighting where you’re recording your vlog and figure out how you want to look on camera. Remember that vlogging is a form of communication, so you want to not only be visible (no low lighting), but also intelligible. Most vlog “episodes” should be one to three minutes, keeping the amount of bandwidth needed to host them to a minimum. Therefore it’s a good idea to rehearse your content. At the very least, I recommend preparing a script or some type of plan before each video so that you can deliver concise, focused content. Finally, don’t be afraid to have fun with your vlog. Depending on your audience, you’ll want to be more than just informative; you’ll also want to be candid and entertaining. Like blogging, it’s important to pick subjects you love and can explore in a series of posts. One episode doth not a vlog make.

Read more…

When people from different cultures collaborate, there are often communication problems, which can be exacerbated when using online platforms. A working knowledge of how different societies use context to convey meaning can help avoid misinterpretations and confusion.

Anthropologist Edward Hall refers to high context and low context communication to indicate how much speakers rely on things other than words to convey meaning. High context societies place more value than low context societies on how something is said rather than what words are used. Many online platforms rely on low context communication; it’s important to keep this in mind when using these tools to share information with a global audience.

Read more…

As go-to sources for innovative content, amateur bloggers have been teaching mainstream media professionals some new tricks. Once considered the sideshow of journalism, blogging has taken the center ring. Even traditional media outlets have joined the fray, bolstering blogging’s reputation. But for amateur bloggers not writing for a trusted brand, establishing a trustworthy reputation remains important. For Justin Carder of Capitol Hill Seattle, consistency is key: “You do the same good stuff day in and day out for long enough, and you become trustworthy. It’s a function of effort as much as anything.”

In addition, here are five tips for gaining your audience’s trust, and writing like a pro—even if you aren’t one:

1. State your credentials: When positioning yourself as a blogger, you must inform your audience of your qualifications. Credentials inspire confidence, and the term does not exclusively apply to professional degrees. For instance, if a blogger is an experienced ballet instructor and writes about ballet’s emotional benefits, her opinion has merit, even though she is not a licensed behavioral professional.

2. Write what you know: When you write about subjects you have in-depth knowledge about, your insights are richer and more authentic than when writing about a topic requiring extensive research. “Because I care about what I write, I can help my audience by making useful suggestions, interesting observations or just making them chuckle a little at what happens to me,” explains Candy Martin, author of the Seattle P-I reader blog Mother of Style.

Read more…

slideshare

OK, folks, today is the last day to pre-register for PresentationCamp Seattle for the low-low-low price of $10!

It’s going to be a fun day exploring the good (and the ugly) of presentations, with the ultimate goal of never again having to sit through (or, worse yet, deliver) a “death by Powerpoint” presentation.

Ticket prices jump to $15.99 on April Fool’s Day! Details at the PresentationCamp Seattle wiki. We have more than 70 folks registered!

This was going to be the exception to creative commons music and a post about licensing from small recording houses. But in the past two days while talking to musician and studio manager Robby Baier at SoulTube, Robby just went ahead and posted a Non-Commercial, Attribution, Limited Use notice to the site. I verified this with the studio, and indeed, licenses to students are free (yay)-festival licenses included. When the money comes (keep believing), they would want to talk to you some more about commercial distribution and offer to even help you pick the right song for a scene. Either way, always give credit where its due.

SoulTube is home to a small, but a unqiue and beautifully-produced collection of artists. They have licensed music to commercials, TV, and films before so they are not new to the game. Check out their site, go to the “Songs For Film” section and choose the advanced search feature. You can explore from their list of artists, pick a mood, or search for specific words in the lyrics database (kudos!).

If this does not sound too good already, most of the tracks are also available in instrumental versions and you can hear the music and download it from the site directly.  Again, the only drawback is that it is a small collection, but the experience of dealing with people passionate about their music is vastly superior to any of the stock music houses or large labels.

You have labored over your film concept (the one you just came up with an hour before you had to pitch it), you have poured every emotion in your soul into the storyboards (mostly fear), and now you scurry about in the last two weeks of Winter quarter, squeezing whatever creative juices (and hard-earned cash) left in you to put out a story you can call your own into this cyberworld.

Visually, things seem to be falling into place (historically known as the crapper), and now it is time to find that perfect minor chord to send your audience weeping after they view your piece.

The musicscapes are vast and this post (in three parts) will only attempt to provide some guidance for those creating audio-visual projects to navigating the creative commons music territories (or swamps).

Read more…

I just ran across a new slideshare app that makes it really easy to add sound or music to your slide shows. John Boutelle, Slideshare founder, gives a cool tutorial – with his voice recorded – maybe he’s not really there? Maybe you could dial it in!

Slidecasting 101
View more presentations from Jonathan Boutelle. (tags: propaganda slideshare)