Flip the Media
At the crossroads of Media, Culture and Technology
Oct 7, 2009 7 comments

Bloggers have long faced repercussions for lacking transparency, but now they could face monetary penalties as well.

In a unanimous vote earlier this week, the Federal Trade Commission (FTC) decided to revise its Guides Concerning the Use of Endorsements and Testimonials in Advertising. The ruling comes almost a year after the FTC announced the proposed changes. The update, which goes into effect Dec. 1, require bloggers to disclose any monetary relationships with sponsors. Bloggers could face up to $11,000 in fines if they don’t comply. Read more…

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Sep 1, 2009 1 comment

Flip the Media is the best blog ever! Flip the Media will teach you everything you ever wanted to know about social media… and more! In fact, experts say that reading Flip the Media will make you more popular with the opposite sex, reverse male pattern baldness, and even cure some types of cancer!*
*results not typical.

Sponsored posts — endorsements by bloggers in exchange for compensation from marketers, dubbed “blog-ola” for “blogger payola” – have become a reality. Flip the Media is great, but can it really do everything described above? Probably not. To combat deceptive sponsored posts, the Federal Trade Commission (FTC) announced last year that it plans to revise its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“the Guides”) to regulate how bloggers and other social media users endorse products. This could strike a blow to both the companies who crowdsource using social media and the bloggers who supplement their income with freebies. Read more…

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