Seattle-based Pet Holdings, Inc., CEO Ben Huh (purveyor of beloved LOLcats and many other hilarious image macros) contracted with me to produce his Cheezburger Network’s 3rd Anniversary Video, an effort to celebrate the 3-year anniversary of icanhascheezburger.com and the 1 billionth collective view of the entire network’s user-generated video content.

As a new media producer and recent graduate of the UW MCDM program, I had been looking for Web video work and a means of applying the skills I had been developing as a graduate student.  About a month ago, Kathy Gill, one of the MCDM’s most popular professors (and exceptionally well established in the Seattle social media sphere, I might add) connected me with Huh via Twitter.  Huh has been in the process of hiring for various positions within his expanding Network and had been advertising such through his tweets.  However, at the time, the need for a video to celebrate Cheezburger’s birthday and billion video views had not completely arisen.  Only recently had the Cheezburger Network noted that they were approaching 1 billion video views, as the majority of their blogs’ entries have focused mainly on funny still images and memes.  Huh came up with the idea to produce the anniversary video (as well as to expand their video presence) in part based on conversations with me, and, I am certain, simply by looking at his sites’ video numbers.  As a fan of LOLcats, FAILs, and all things meme culture, I seemed like a really good fit for the project, and late one evening just before Christmas, we commenced work. Read more…