Flip the Media
At the crossroads of Media, Culture and Technology

This Fall, I had the privilege of serving as a peer facilitator for a course at the University of Washington’s MCDM program. I am continually impressed by the diversity of the program, and not just by diversity in its typical measure of gender or ethnicity (though that sort of diversity is certainly present).

I’m talking about intellectual diversity: the ways in which MCDM students and faculty approach and solve problems, skills and abilities applied in novel and meaningful ways, and outcomes that far exceed my admittedly high expectations. The student work from Fall 2011′s COM 546 Foundations course - Narratives & Networks in Digital Media – exemplifies both the challenges and the opportunities that true diversity can provide.

Course Background

As a foundational course to the MCDM program, Narratives & Networks in Digital Media had the unique position of orienting Cohort 11 students both to the theory and also the application of many elements they will encounter in the program. Taking a bit of their own advice, this course was newly revamped for 2011, and co-taught by MCDM Director Hanson Hosein and Dr. Malcolm Parks. The result for this first incarnation? Engaging discussions, relevant lectures and guest-speakers, and tangible takeaways for professionals and creatives, alike.

Students in this course witnessed the rise of the Occupy movement, the start of the upcoming nomination and election season, and the death of Steve Jobs. Meanwhile, they engaged with new tools and platforms, tried valiantly to “publish then filter,” and were brought together in new and sometimes challenging ways. Students were exposed to basic principles of digital media, and become comfortable with the central tenet of the MCDM: to effect trusted and persuasive communication, professionals need to develop a compelling narrative tied to strategic network engagement.

With this post, we would like to share some of their work, some of the process, and some of the core philosophies of the MCDM program.
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KCTS 9 and InvestigateWest have partnered to bring a unique brand of journalism to the Pacific Northwest.

It may seem like an unlikely union: an old-guard public television station paired with a small, online journalism start-up. However, the two share the same commitment to strong reporting and storytelling.

Each organization, said KCTS Senior Producer Ethan Morris via email, brings different strengths to the collaboration: “InvestigateWest’s reporters are seasoned investigative journalists who have a specialized set of skills that literally take years to develop: in-depth research, database analysis, Freedom of Information Act requests, cultivating confidential sources, etc. Our producers have a separate set of skills in visual storytelling. We build our stories around the video and audio we collect with a specific focus on story narrative and arc.”

The first result of this collaboration, a 12-minute video called “Lifesaving Drugs—Deadly Consequences,” aired on KCTS on July 9 and 12; MSNBC, the Seattle Times, NPR and PBS also shared the piece. The organizations plan to collaborate on four projects a year, with a focus on environmental issues.

Carol Smith, Senior Writer at InvestigateWest, sees the collaborative model play a role in the future of journalism: “Collaboration is a way to leverage each other’s resources and talents to get the most eyes and ears possible on stories that matter.” Read more…

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A diverse group of more than 200 journalists, entrepreneurs, techies, nonprofit organizers, artists, activists and others gathered last week at UW with the grand mission of re-imagining the news ecology of the Pacific Northwest. This Journalism That Matters “unconference” focused on journalism’s relationship with the community.

I was delighted and relieved that this was not a pity party about the good old days of journalism. The participants were open to change and were there to figure out the future, not to pine for the past. Sure, when you get dozens of laid-off people in a room, there are going to be some depressing chats about filing for unemployment, but overall, the mood was amazingly optimistic and upbeat. “The snark level is very low,” remarked one woman.

For me, the biggest benefit was meeting people who are involved in a variety of interesting startups and experiments. I learned about Xconomy, a news site that covers tech industries in three cities, and TheNewHive.com, an innovative social networking site set to launch by the summer. I learned about InvestigateWest’s business model and the need for a better online system to share content among community radio stations.

It wasn’t possible to be a part of all of the sessions and chats going on, but based on my observations, several themes emerged:

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Last year Yammer won the TechCrunch50 prize for most innovative startup. It seemed to be promising because of its very viable subscription model that was intended to simplify interaction among peers within a “closed garden” environment. Unfortunately, I don’t have any examples of Yammer successfully entering corporate environments (that doesn’t necessarily mean those don’t exist) due to natural corporations’ unwillingness to give up their potentially proprietary data to third party managed services, especially free ones.

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Just got a mail sent to the digital media working group at UW from Phillip Thurtle. Thought I’d post to the blog in case some students are not on that email list:

“Hello all,

I’m writing to see if any of you have used “the pool” to post your projects? http://pool.newmedia.umaine.edu/index.php

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posted by Rebekah

UW researchers are getting on the collaboration bandwagon. This week they are unveiling Foldit, a computer game puzzle that, according to the UW, may help medical scientists end HIV or malaria. Players attempt to fold protiens in new and innovative ways that may help scientists discover the protein structure that could, for example, break up toxic waste. If a player discovers the fold that can solve some of our medical mysteries, they may be next in line to win the Nobel Prize.

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posted by Nancy Dick

Separate the technology used from the conceptual learning; don’t overinvest in learning technology, but concentrate on underlying principles. Example: Carl Chatfield learned Ventura Publisher & Macintosh hypercards (RIP), which provided him the conceptual foundations of desktop publishing and interactivity.

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