Social Media “is not about controlling the message, but enabling relationships.” This was one of the biggest take away from our Skype session with Groundswell’s author, Charlene Li. Charlene was just like her book: accessible, practical and upbeat! The class zeroed in wanting to know how Charlene ‘convinces’ companies to engage in social media. Here’s the full 1-hr session or keep reading for a quick summary.

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“…we can’t control the people.  It’s like trying to take the “p” out of swimming-pool.” 

The above statement was part of Charlene Li’s catchy introduction at the Microsoft Breakfast Series event this morning, which Carrie, Mark and I attended.  She is referring to the effect social media is having on businesses around the world.     Read more…