Flip the Media
At the crossroads of Media, Culture and Technology

Like any devout follower, writer and performer Mike Daisey was reluctant to ask questions about his favorite religion—the church of Apple. A self-professed gadget freak and number one fan of the ubiquitous technology company, Daisey’s reluctance is probably familiar to all of us.  In his most recent monologue on NPR’s popular series, This American Life, Daisey renews the debate about “fair trade” electronics by traveling to China and investigating working conditions at Apple’s main manufacturing plant, Foxconn.

Listen to his story here.

Is anyone truly surprised by what he found? Should it come as a shock that while hundreds of thousands of Americans are perusing the latest gadgets at this week’s Consumer Electronic Show, children as young as 12 are working full-time in China in conditions so poor their manufacturing plants are surrounded by suicide-thwarting nets? Read more…

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You didn’t really think Steve Jobs mania was over did you? The news that came out today from Silicon Valley may be a sign that it’s only just begun. In the wake of the computing pioneer’s death last month there’s been no shortage of material about Jobs coming forward including a high profile biography, a 60 Minutes special, and a host of online moratoriums from all over the globe. That all made sense. But a sign that posthumous fame is really working occurs when folks come out of seemingly nowhere with substandard material and are ready to make a buck.

It’s come out today that a lost Steve Jobs interview from 1995 was not only “discovered” in London recently but is now slated to show in major motion theaters across select cities in the United States. Steve Jobs: The Lost Interview is scheduled to debut in various Landmark Theater’s starting the third week of November. The footage is from an interview Jobs did with did with Robert Cringely for a public TV series called “Triumph of the Nerds: The Rise of Accidental Empires.” I’ve watched most of it throughout the day and there are some high points for sure. You can see Jobs’ more combative, cranky side come out as he talks about being fired from Apple and his rant against Microsoft. You see his human side most importantly. You see him sneeze, ask to stop and answer questions again, and you get beyond what Jobs was like while unveiling a new product and see what he’s really like reminiscing about the rise of Apple, even before Apple became the beast we know it to be today.

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The Seattle Times has a couple of niche sports apps on the market right now and both are doing very well. As a newspaper guy, this is exciting. There is likely a future here for newspapers and plenty of money to be made. Identify a niche audience (that you already write for) and develop an app that caters to their interests. I’d pay lots of money for these Seattle Times apps, they are that good.

I have a journalism degree and daily newspaper experience, but I’m also a digital media nut and a huge Husky football fan. Imagine my euphoria when I first saw the Seattle Times was launching a Husky football app for the iPhone and iPod Touch. Their Husky football blog is like the Bible to me, and an iPhone app sounded too good to be true.

But how useful would it be? Would I trust the content? How about the functionality? I didn’t want this to be a giant advertisement for the Seattle Times.  I wanted it to be all Huskies all the time. One season in, I’m happy to report this is purple and gold nirvana. It’s the most immersive, accessible and, of course, portable Husky football experience I have ever known. Thank you, Seattle Times!

OK, OK. Enough gushing.

I respect this app. It’s a big step for journalism and the newspaper industry in general. Readership is down across the country. Revenue is shrinking, and newspapers are struggling to reach new audiences in a digital age that crippled their business model long ago. Enter the niche app. This is a new dawn for newspapers.

I could already find the information and stories featured in this app on my iPhone using mobile Safari. But I don’t always want to tap dance through various bookmarks and zoom in to the content I want to read. The app puts it all in one place. It costs $2.99 for a one-time download, but I would pay $2.99 a month for this. I’m not the only one, either. Managing Editor Heidi de Laubenfels told Lost Remote the app reached “20 percent of our total expected sales in the first two days and continues to do quite well.” The Times’ latest app, one for the Husky men’s basketball season, currently ranks on the iTunes list for top paid sports apps.

My question initially was whether or not I would trust a similar app released by a non-objective news source. The UW Athletic Department did just this, releasing a Coach Sark app not long after the Seattle Times released its football app. The content, not surprisingly, was not as deep. The interface was wonky, and it wasn’t objective in the slightest. Not even the fact that proceeds from the $2.99 purchase went to charity could rescue this app from the bottom of the league standings.

Time and trust are in limited supply these days. The Seattle Times is an organization I trust and provides me with content I believe in. Newspapers everywhere should take notice of this endeavor. Find a market—foodies, concertgoers, American Idol-lovers—and meet them where they are. Smartphones are growing exponentially and apps such as this are, hopefully, a sign of things to come.

I love free stuff, but this is the kind of content I want and will pay for. Are you listening, newspaper executives? I would pay for this. I would pay monthly. And I would pay a lot more than $2.99.

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It’s funny how pleased I am that I face yet another high-profile opportunity to have people watch the content that I create for free.  Snagfilms.com is currently featuring Independent America: Rising from Ruins on its homepage, and will distribute it through a number of other channels, including Hulu and hopefully Netflix at some point (my first film “The Two-Lane Search for Mom & Pop” is already on Hulu, and is heading for iTunes).  Sure, you can still push for more money via a broadcast TV license, but at least as an indie filmmaker, those are getting harder to find, and they’re paying less.  So we content ourselves with the “digital pennies” as the “analog dollars” slip away, with the sheer hope that online, multiple-channel exposure leads to benefits in other ways (i.e. keep your day job, build your own personal brand).

The world of content — especially professional content — continues to shift beneath our feet.  Three years ago, I used my first class as a digital media professor at the University of Washington to understand just what I had produced with that first “amateur” film of mine (I had been a professional journalist, but I had never filmed my own feature-length documentary before).  The title of the class?  “Selling the Message: The Business of User-Generated Content.”  The “business” then, was under threat from pseudo-amateurs like me, with the explosion of digital media capture tools (aka, cheap cameras) and distribution platforms (aka, YouTube).  The established, institutional studio system seemed to be under attack as this proliferation in new “voices” transformed media into yet another commodity.

But interestingly, despite this commoditization, apparent amateurization, and the uncertainty of the economy, somehow the increased availability of media online has also produced more demand for “professional” content.  Witness Steve Jobs’ remarks this week as as he introduced Apple TV: Read more…

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Can established software giants — Microsoft, Apple, even Google — get “the social web”? From Microsoft, we have the ignored “social” tab on the Zune; from Google, the death of Wave (less than a year) and lackluster response to Buzz.

Apple joined the foray yesterday. I asked on Twitter if we really need a new social network, a niche one for music:

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Will Richmond (FierceMobile) tackles AntennaGate today. I didn’t see his referenced Steve Jobs quote when I went looking for facts-and-data on Friday, but I think it sums up the state of much of what passes for “news” on the web today:

Sometimes I feel that in search of eyeballs for these web sites, people don’t care about what they leave in their wake.

Read more…

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Comparison of video size, iPad and iPod Touch

Comparison of video size, iPad and iPod Touch

As far as tech toys go, I’m a late adopter.  I like playing with free betas, but when it comes down to handing over money, I become very conservative.  I like at least one Service Pack on my new OS, a critical mass of my friends on social apps, a solid couple of months post-release on a massively multiplayer online game, and a stalwart recommendation from my IT friends for new hardware.  I delayed my purchase of my Xbox 360 for almost two years; then shortly after I bought it, they announced the big price drop with the addition of the Elite model (shoulda waited longer!)

But this time, I threw the dice and pre-ordered a 32 GB Wifi-only iPad.  I even threw in a Mac Bluetooth keyboard, the dock, and a case.  There’s no super feature that made this the penultimate gadget for me; my desires were based around a great experience with my iPod Touch, a slowly growing interest in e-books (much to the dismay of my library card) and the ability to have a “one-stop-shop lite” computing device.  I game some, I email a fair amount, I watch videos while I travel or work out (no more tiny iPod on the treadmill – huzzah!) and I’ve been using the iPod Kindle app when I fly. Read more…

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I own Apple stock, but I’m not lining up at my local Apple store this weekend or waiting with bated breath for the UPS or FedX guy to show up at my door. Why not? Read more…

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