Flip the Media
At the crossroads of Media, Culture and Technology

Yochai Benkler’s 2005 TED talk was recently posted. In his presentation, he points to the story of Web servers for the past ten years.

So the story that most people know is the story of free or open source software. This is market share of Apache web server-

Web server market share

-one of the critical applications in web based communications. In 1995, two groups of people said wow, this is really important, the web! We need a much better web server! One was a motley collection of volunteers who just decided you know, we really need this, we should write one, and what are we going to do with what — well, we’re gonna share it! And other people will be able to develop it. The other was Microsoft. Now if I told you that 10 years later, the motley crew of people who didn’t control anything that they produced acquired 20% of the market and was the red line (refers to second largest share on graph), it would be amazing! Right? Think of it in minivans. A group of automobile engineers on their weekends are competing with Toyota. Right?

But in fact, of course, the story is it’s the 70% (refers to top blue line), including the major e-commerce site — 70% of a critical application on which web based communications and applications work is produced in this form in direct competition with Microsoft, not in a side issue — in a central strategic decision to try to capture a component of the net.

This got me curious. How does this happen? Is it really just a motley crew, a group of random people drawn together in the interest of building a Web Server? Well, it may have started that way but it no longer is. They now operate under what is called a meritocracy. They call this government by merit where newcomers are considered as volunteers who are looking to help rather than people who are coming to steal power.

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