Flip the Media
At the crossroads of Media, Culture and Technology

Animation is a very unique art form; it allows the filmmaker to control their story down to each individual frame. Each object, shadow, and line must be created and placed. The camera does not capture unintentional backgrounds, extra frames, or incidental light, there is only what the animator chooses to show.

The digital revolution in media production is dramatically changing the techniques, forms, content, and function of modern animation and is actively remixing it with other media forms so much that digitally-created animation is now nothing short of a new mode of cultural production and a totally unique form of motion-graphic storytelling of its own right.

The diversity of software tools available for creating moving images on a screen has contributed to the rise of a tremendous and diverse number of styles, techniques, and looks. The multitude of distribution channels further enforced the trend of convergence towards forms more suitable for display on multiple screen sizes and configurations.

As Manovich puts it in his review of Adobe’s AfterEffects, a popular suite for creating digital animations: “[A]s software remixes the techniques and working methods of various media they simulate, the result are new interfaces, tools and workflow with their own distinct logic. In the case of AfterEffects, the working method which it puts forward is neither animation, nor graphic design, nor cinematography, even though it draws from all these fields. It is a new way to make moving image media. Similarly, the visual language of media produced with this and similar software is also different from the languages of moving images which existed previously (Manovich, 2006).”

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So easy…

Categories: Storytelling
Posted by Hanson Hosein.

Well everyone, I just upgraded our WordPress account so that you can all upload video directly from your hard drives to the blog. Just make sure you click on the “Videos” option below your edit box to upload the video to the WordPress viewer. It may take a while to transcode. Then “Send to Editor.”

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