The Flip is Dead, Long Live the Flip
Categories: Blogging, Breaking News, Content Creation, Social Media, Using the Flip
Posted by Brook Ellingwood.
One of the stories in today’s business papers is especially poignant to Flip the Media. Just over two years after it acquired pocket-size Flip video camera from manufacturer Pure Digital Technologies, Cisco Systems is shutting down a number of its consumer businesses. Sadly, one of the casualties is the little camera that was the inspiration for the Flip the Media name.
Begun as a blog for students to share lessons learned in a Winter 2008 MCDM video class, FTM continued on after the class ended and evolved into the news journal you are reading now. Living on Internet time, Flip the Media has gone through several iterations in the past three years and will continue to change just as the digital world around us changes.
Is there a lesson to be learned from the fate of the Flip camera? What does the end of something that showed quality video could be made with something that fit in the palm of your hand tell us? Drawing grandiose conclusions from Cisco’s action might be premature. Yet, for those of us who don’t sit in boardrooms or study corporate balance sheets, the speed (two years!) with which the company went from spending $600 million to buy the technology to dropping it like hot potato is startling.




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