Flip the Media
At the crossroads of Media, Culture and Technology

You didn’t really think Steve Jobs mania was over did you? The news that came out today from Silicon Valley may be a sign that it’s only just begun. In the wake of the computing pioneer’s death last month there’s been no shortage of material about Jobs coming forward including a high profile biography, a 60 Minutes special, and a host of online moratoriums from all over the globe. That all made sense. But a sign that posthumous fame is really working occurs when folks come out of seemingly nowhere with substandard material and are ready to make a buck.

It’s come out today that a lost Steve Jobs interview from 1995 was not only “discovered” in London recently but is now slated to show in major motion theaters across select cities in the United States. Steve Jobs: The Lost Interview is scheduled to debut in various Landmark Theater’s starting the third week of November. The footage is from an interview Jobs did with did with Robert Cringely for a public TV series called “Triumph of the Nerds: The Rise of Accidental Empires.” I’ve watched most of it throughout the day and there are some high points for sure. You can see Jobs’ more combative, cranky side come out as he talks about being fired from Apple and his rant against Microsoft. You see his human side most importantly. You see him sneeze, ask to stop and answer questions again, and you get beyond what Jobs was like while unveiling a new product and see what he’s really like reminiscing about the rise of Apple, even before Apple became the beast we know it to be today.

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Are you ready to supercharge your company’s story telling strategy? Creating viral buzz for your startup, is easier than you think if you know the industry’s inside secrets. So clean off your whiteboard, grab a marker and get ready to go “backstage” to learn the Top 5 Buzz Tips from Seattle’s tech media elite.

On October 13th, the MIT Enterprise Forum Northwest hosted the program, “Pitch, Don’t Spin – How to Create Buzz Around your Start-up” featuring a panel of five seasoned news experts: John Cook, Co-founder, GeekWire, Brier Dudley, Technology Columnist, Seattle Times, Leslie Helm, Editor, Seattle Business Magazine, Mike Davidson, Vice President, Social News, msnbc.com and CEO, Newsvine and Curt Woodward, Senior Editor, Xconomy.

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Composer, multimedia artist and writer Paul D. Miller AKA DJ Spooky is always on the cutting edge of where digital media and music intertwine. He’s helped create his own app with Apple, can DJ entire sets using only his tablet, and has always pushed the boundaries of what’s possible when you combine digital and analytical.

A week ago, he was in Seattle for the kick-off of the second season of Night School, an interdisciplinary social gathering put on by Michael Hebb, and what emerged was a night of discussion, music and a swirling look at where the planet is headed via the lens of his latest project, The Book of Ice. Now that Night School and the MCDM program have a partnership, Scott Macklin captured what amounts to roughly a five minute lesson with DJ Spooky as he guides the evening in directions that a lot of the audience members didn’t expect.

Night School with Paul Miller aka DJ Spooky on Ice from Scott Macklin on Vimeo.

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Earlier this year, Corey posted about Qwiki, a startup whose investors include Facebook co-founder Eduardo Saverin, Groupon co-founders Brad Keywell and Eric Lefkofsky, and YouTube co-founder Jawed Karim.

Qwiki has opened its alpha release to the public since January. With its stated objective to “deliver information in a format that’s quintessentially human – via storytelling instead of search”, Qwiki has generated great interest, even hyped by media as the “next Google.”

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This week’s viral video is rated number two by the Guardian’s weekly viral video chart.  It features more animals being cute which is a double bonus here at FTM.  We <3  animals and we really <3 anything that is cute!  Totally.

Why aren’t we running the number one video?  Its by “Angry Grandpa” –who we think is funny as $h!+ but swears a lot–and we don’t have the 8@!!$ to run it in this column.  If you think we are being too prudish about this, drop us a comment and let us know that a little blue humor won’t scare you away.  Take it away pups…

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This week’s Viral Video of the Week features a “Rube Goldberg” machine featuring all sorts of photographic ephemera. According to Mashable this video has been shared over 200,000 times since it was released on YouTube ten days ago. YouTube Preview Image

Named after the famed American cartoonist, Rube Goldberg, these contraptions contain the essence of drama–the “what’s next” ingredient that great novels, great movie cliffhangers and great playoff games share. Each contraption showcases a builders wit, ingenuity and persistance.  In a word, they are fascinating.

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Hanson Hosein, director of the MCDM program at the University of Washington made a guest appearance on Seattle’s local NBC affiliate on Wednesday morning.  Hosein was invited to speak to viewers about his book “Storyteller Uprising” and the future of storytelling in marketing, journalism and social media.  You can see the interview below:

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In January of 1910 a simple murder was committed in London. Later that year, a man was apprehended, convicted of the crime and hanged in punishment. The jury believed that this man murdered his wife in order to be with his mistress. The story itself is a good one. It is a story that might ignite the imagination of Poe. However, it is not only the murder itself that is interesting. Instead, the circumstances of his arrest mark a pivotal moment in the history of communications.

The second part of the story is about the wireless telegraph. It was Marconi’s (and Tesla and Lodge’s) ingenious machine that made Crippen’s arrest and conviction possible.

As we look toward the seemingly endless horizon of what technology and communication will become in the Twenty-First Century, it might also occasionally be helpful to look back behind us. It sometimes feels like the technological pace of change over the last decade has been overwhelming. With business models collapsing around old distribution chains and social norms changing rapidly in response to the proliferation of personal communications technology, the current century might seem singular and miraculous. But we need only look at the dawn of the previous century to see another era of social, technological and market disruption. Lets step into our FTM “wayback” macine to take a closer look at the circumstances surrounding a once seemingly forgotten domestic crime.

Hawley Harvey Crippen was a mild mannered doctor born in Michigan. His first marriage ended with his wife’s death and Crippen sent their child to live with her parents while he continued his medical practice. While in New York, he met and married a young actress who went by the name of Cora Turner. Eventually they moved to London where Crippen continued his studies and practices of medicine and dentistry.

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