Over the last year, our content output has grown from an average of two to three posts a week to an average of five posts a week. At the same time, we have also pushed the quality of our posts with deeper analysis and a broader reach of topics. Our daily average readership has doubled since last December. We believe we’ve found a winning formula in consistant postings combined with solid journalistic values. We have also instituted a few regular Flip features including the Viral Video of the Week and the Flip Infographic. We plan to continue these features and augment them with other regular features for 2012.  2011 marked the year that Flip the Media also introduced the student editor position which is currently being shared by Jonathan Cunningham and Daniel Thornton. We have also increased our contributor base with more people (in and out of the MCDM) providing posts. We look forward to having even more contributors in 2012 and having more posts coming from outside of the MCDM.

Looking back at 2011 here are the top ten Flip stories that received the most attention:

The Arab Revolution and Social Media

In this post, Liz Hunter was out in front of the growing Arab Spring story and the role social media played in the uprisings.  Liz’ analysis takes a critical look at the role of Facebook and Twitter in the uprisings just as Hosni Mubarak was swept  from power by the protestors in Tahrir Square.

Why HTML 5 will Kill or Seriously Injure Mobile App Stores

Karen Wilken weighs in on the role that HTML 5 will have in the future of the web and mobile. This post was picked up by a blogger at Forbes and that drove the readership numbers through the roof.

Is the Facebook Phenomenon Planking Actually Racist?

Planking wasn’t necessarily new in 2011, but the marriage of mobile cameras and social media has reached a point where phenomenons like planking can outpace notions of virality which were defined at one time by flash mobs and youtube. Is there a dark side to planking that harkens back to the colonial slave trade? It became a hot topic this summer and Flip Editor Jonathan Cunningham was on it.

Why Netflix Is Moving Our Cheese

The biggest business and media story this year was the missteps Netflix made when they tried to spin off its DVD mail distribution arm this Summer. Sean Wang was there to look at the Netflix story and see what the fallout was.

Behind the Photograph:  What is the White House Situation Room?

One of the biggest political stories of the decade was the hunt for Osama Bin Laden. That hunt dramatically ended this past spring and a single photo from that event prompted a fascinating degree of speculation about what happened during the operation that ended one of the world’s longest fugitive hunts. MCDM student and former Assistant Director of the White House Situation Room Brian Sollum provided the Flip with a behind the scenes look at that iconic room.

The Digital Ethics of Weinergate

Combining partisan politics, cell phone cameras, twitter and speedos, Anthony Weiner managed to hit for the digital media cycle this year with his bizarre and troublesome twitter antics.  Brook Ellingwood took a look at the ethical implications behind the story.

Netflix Moves Fast, but at What Price?

In the aftermath of the Netlfix meltdown, Brook Ellingwood sifts through the ashes of Reed Hasting’s once spotless reputation and comes away with a cautionary tale of hubris, imprudence and customer insensitivity.  Budding CEOs take note.

+1 Takes on New Meaning with the Launch of Google Plus

The biggest tech flop of the year might have been created by the hype surrounding Google +. While the ultimate success of Google’s foray into social remains to be seen, the MCDM’s own Kathy Gill gave the Flip an early look under the hood at Google+ and provided some must-read early analysis.

Occupy Seattle Takes Another Step

Just as the Arab Spring took nearly everyone by surprise, the Occupy movement that sprung up this fall was a fascinating development in a highly charged post-meltdown political landscape.  Flip Editor Dan Thornton went down to Westlake Park in Seattle to investigate.

Doodling: an antidote to digital distraction

Flip the Media is an excellent source for information about developing technology products and platforms. Cheryl Lowry takes the age old notion of doodling and puts it through its brainstorming paces in its newest “Sketchnote” form.

2012 promises to be an even better year at the Flip with a new design (see a version of our new logo from Therese Stone above) and more flexible back–end content management interface that will allow us to expand our regular content features and experiment with new formatting. This technological change will suport our continuing mission to provide thoughtful and informative content for our readers and an innovative and experimental platform for our student–journalists and editors.

Thank you to all of our contributers, advisors, editors and readers. From all of us at Flip the Media, we wish you a healthy, prosperous and peaceful new year.

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That was the premise of Advanced Multimedia Storytelling: People and Story, the course I co-taught with Sarah Stuteville this past quarter; that a short film focused on an individual character’s experience is an extremely effective means to communicate a message, whether it’s about a product, a service or a broader trend in society.

The eight students in the class produced some powerful work, and sometimes got more than they bargained for:

Erika Takeuchi set out to produce a lighthearted profile of guide dog trainers, but when she met a trainer named Joseph Skillings, things took a turn for the serious. Joseph suffered severe head trauma a few years ago after trying to help a women being harassed at a bus stop. He took up puppy training as a way to deal with the lasting impacts of his accident.

Click here to view the embedded video.

The resulting story Defining Honor got the attention of King 5 news, which aired the story as part of their evening broadcast on Saturday.

Dominique Barni had a similar experience. Setting out to profile a local cheese monger in a promotional video for a restaurant owned by friends of hers, she soon found out her character suffered from Asperger’s syndrome. The completed video is as much about a person learning to take advantage of their disadvantages as it is about cheese.

Click here to view the embedded video.

The class drew inspiration from some great character-driven documentaries of past decades, from 1972 Academy Award winner Marjoe, to 1994 classic Hoop Dreams, to this year’s Sundance Hit Buck.

The philosophy that focusing on just one person’s experience is often the best way to communicate a broader issue has been central to the international journalism we’ve done at the Common Language Project for the past 6 years. It just seemed instinctive that digging deep into the individual story of a girl struggling to access education in Pakistan or a single refugee who fled violence in Iraq would have more impact than hearing the voices of experts or superlative statistics.

A guest speaker in the class, Joy Portella, Communications Director at Mercy Corps, pointed out that this seemingly innate truth has recently been tested and confirmed by psychologists; in international aid campaigns, people are exponentially more likely to donate if the appeal they hear is about just one person they could be helping, than about two or three or ten thousand.

In “Rainy city girl and a global water problem” Rachel Boyer took this idea one step further. She focused her story about water access in Africa on her co-worker Abby, who traveled with her to Kenya mid-quarter to document the programs run by their employer World Vision.

Click here to view the embedded video.

By contrasting Abby’s daily routine in rainy Seattle with her experience in Africa, Rachel brought the issue home for viewers who might have had trouble relating to problems half a world away.

The class produced five other impressive videos which are embedded below, including Cathy Britt’s web documentary for KCTS 9 about acupuncture as an alternative to prescription pain medication, Gerrit Vyn’s video for the Cornell University newsletter about an alumni researching migratory shorebirds, Lara Underhill’s promotional video for local nonprofit Powerful Voices, Corey Murata’s film for the Shoreline Community College Library and Liz Hunter’s investigation into drug abuse among soldiers that will be used to promote a UW research project.

Sarah and I are looking forward to exploring the interactions between People and Story even further (and hopefully fostering a whole new batch of great projects) when we teach the class again next Fall.

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

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Throughout much of autumn, near anarchy filled the streets of Athens as that country’s austerity bill as voted upon and photographers/videographers captured lot’s of captivating footage during those melees. It appears the honchos at Fox News thought nobody would notice if they made the protests in Moscow look more violent than they really are. I haven’t seen this anywhere on the New York Times’ Media Decoder or Poynter.org yet, so I’m hesitant to call it 100% true, but the video above doesn’t paint a pretty picture.

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Click here to view the embedded video.

In the final passage, Jobs is reflecting on mortality and concedes that he’d like to believe in an afterlife.

“But on the other hand, perhaps it’s like an on-off switch,” he said. “Click! And you’re gone.” He fell silent for a very long time.

Then he paused again and smiled slightly. “Maybe that’s why I never liked to put on-off switches on Apple devices.”

Much can be observed about the late Steve Jobs from this statement: his obsession with simplicity as he oversaw the design of Apple’s remarkable devices, his lifelong connection to digital technology (from pioneering personal computing to creating a market for the “fourth screen” of tablet computing), and how he integrated his soul with the devices that he created. He wanted to make a “dent in the universe” and at least in our gadget-infused, content rich world, he did.

Jobs’ products made a huge dent in my world as a visual storyteller: when I acquired a Powerbook in 2003 with its integrated content creation tools (Final Cut Pro, DVD burning, soundtrack production) I suddenly believed that I could become a filmmaker. Perhaps, I had entered Steve Jobs’ so-called “reality distortion field,” because against all odds, his technology did transform my creativity into a viable content that made its way to the masses.

He’s said to be our generation’s rendition of Thomas Edison, Henry Ford, or even John Lennon — a “magician genius” who built our era’s “most creative company.” That reality distortion field allowed him to will a world that he wanted to see, into existence. But as the narrative arc of this biography reveals, that same sense of self-belief that brought Jobs his awe-inspiring success, may well have also contributed to his demise.

“Cancer does not work that way,” Isaacson writes. Jobs decided he didn’t want surgeons to cut him open. So with the hope that he could maintain the integrity of his body, he opted for dietary and homeopathic remedies which did nothing to stem the advance of his pancreatic cancer. “Had they operated nine months earlier, they might have caught it before it spread.”

So now that he’s gone, and I’ve finally finished the book, I’ve asked myself whether Jobs’ reality distortion field will endure. In other words, was he as “insanely great” as he wanted to be, and as many of us are proclaiming, even as we continue to grieve his demise, an irreplaceable genius? Or are we somewhat blinded by that distortion field, unable to see that giants as big as Jobs, still walk the earth?

Click here to view the embedded video.

I couldn’t help but consider this, even as I plowed through the book. Jobs’ complicated relationship with Microsoft’s Bill Gates is somewhat testimony to this issue.

Gates was good at computer coding, unlike Jobs, and his mind was more practical, disciplined, and abundant in analytical processing power. Jobs was more intuitive and romantic and had a greater instinct for making technology usable, design delightful, and interfaces friendly.

One of my favorite eulogies to Jobs is Malcolm Gladwell’s Steve Jobs’ Real Genius. Gladwell concludes from Isaacson’s biography that Jobs “was a bully:” a man abandoned by his father who denies paternity, parks in handicapped spaces, screams and cries at subordinates, and even fires 67 nurses before he finds the three he can settle upon to care for him until he dies.

But even more damningly (and perhaps more honestly), Gladwell concludes that Jobs was less of an inventor, and more of a “tweaker.” That his obsession with perfection inspired him to take already existing creations and “ruthlessly refine” them. In other words, he was a tremendous editor: from the Macintosh to the iPod, iPhone and iPad. There were other graphically-based operating systems, other MP3 players, smartphones and tablet computers, but Jobs’ tweaking of these systems is what really made them massively popular, thereby changing our worlds.

Bill Gates, by contrast, “resisted the romance of perfectionism.” Indeed, Jobs even belittles him by telling Isaacson, “Bill is basically unimaginative, and has never invented anything, which I think is why he’s more comfortable now in philanthropy than technology. He shamelessly ripped off other people’s ideas.”

Well if you agree with Gladwell’s premise, Jobs himself wasn’t an inventor either, and was prone to ripping off others’ ideas as well. Indeed, my sympathy (and appreciation) for Gates deepened as I contrasted him to Jobs even as I read Jobs’ biography. Perhaps I have entered Gates’ own “distortion field” having recently met the man, and spent some time at the new temple to philanthropy that he and his wife Melinda have constructed in the heart of Seattle. But I would have to agree with Gladwell when he writes:

It’s true that Gates is now more interested in trying to eradicate malaria than in overseeing the next iteration of Word. But this is not evidence of a lack of imagination. Philanthropy on the scale that Gates practices represents imagination at its grandest.

Then I reflect upon Seattle’s other titan as I continue to consider Jobs’ legacy: Jeff Bezos. After all, I read Steve Jobs’ biography largely on the iPad’s Kindle app. Fortuitously, Wired magazine published its profile of the Amazon founder this week, contrasting Jobs’ vision with Bezos, especially as the new Kindle Fire device is set to do battle with the iPad this holiday season.

The release of the Fire showcases how forward-thinking Bezos has been. After 15 years near the top of the tech heap, he doesn’t have the same outsized profile of other Internet innovators. But that may be changing. People are slowly beginning to realize just how much of the Web is powered by Amazon’s cloud services. And industry observers see Amazon’s entry into the tablet sweepstakes as further evidence that Bezos may well be the premier technologist in America, a figure who casts as big a shadow as legends like Bill Gates and the late Steve Jobs.

In fact, Wired’s Stephen Levy goes as far as to pit Apple against Amazon, dueling visions of Job’s “post-PC” world and Amazon’s “post-Web” one (streamed content in a cloud-centric world is king, the OS and the device themselves are insignificant).

Bezos comes off as a man who delights in disrupting industries — publishing, music, movies. Indeed, if Steve Jobs’ devices facilitated my becoming a professional multimedia storyteller, Jeff Bezos’ platforms and retail channels enabled my media entrepreneurship. You can buy my Independent America DVD on Amazon, I published Storyteller Uprising to Kindle in February when it was a mere two chapters; now it’s a larger book-in-progress that you can find both on Kindle and is a “made-to-order” softcover thanks to Amazon’s CreateSpace service. My other Rising from Ruins film is not on Amazon, but you can watch it on Netflix.  The connection to Amazon?  The media streaming giant hosts all of its content on Amazon Web Services.

While Bezos is as obsessive as Jobs was and believes in simplifying Amazon’s products for the customer, he admits that his business focus is different: low margins versus Apple’s exceptionally high margins.

We were determined to build the best services but to price them at a level that customers couldn’t match, even if they were willing to use inferior products….We really obsess over small defects. That’s what drives up costs…Our version of a perfect customer experience is one in which our customer doesn’t want to talk to us. Every time a customer contacts us, we see it as a defect.

Bezos declared that Steve Jobs “was a teacher to anyone paying attention, and he’s gone way too soon.” But when Levy points out that other big tech CEO’s from his generation are disappearing, Amazon’s founder inadvertently brings us comfort, even as we worry about who’ll be the next Steve Jobs.

“Don’t worry, they’ll make more,” Bezos said.

UPDATE:

Thanks for your comments. I recommend folks check out this excellent rebuttal of Gladwell’s piece by John Gruber at Daring Fireball.  Gruber’s position:

Bringing the concepts of a $100,000 networked workstation to a $2500 standalone mass market personal computer is, I say, radically innovative. The Macintosh was no “tweak”. Pixar was no “tweak”. The iPod is maybe the closest thing among Jobs’s career highlights that one could call a “tweak” of that which preceded it — but it’s hard to separate the iPod, the device, from the entire iTunes ecosystem in terms of measuring its effect on our culture and the way everyone today listens to music. Does anyone really think Apple’s entry into the music industry was a “tweak”? A “large-scale visionary” is precisely what Steve Jobs was.

Originally posted to Storyteller Uprising.

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Click here to view the embedded video.

This past summer I got to do some deep hanging out with folks from Brazil and the Puyallup Tribe as we canoed up the Puget Sound. The encounter grew out of a of conversation that occurred nearly one year ago at the home of Geralda Soares in Araçuaí, Brazil. I was to there to help with the FLIP Brazil: Documentary Filmmaking, Human Rights and Global Activism program. Led by Professors Angelica Macklin, Margaret Griesse and Jonathan Warren the program is jointly sponsored by the University of Washington’s Comparative History of Ideas Program, The Latin American Studies Program in the Henry M. Jackson School of International Studies and the Master of Communication in Digital Media (MDCM) program.  The FLIP Brazil program is grounded in the work that Jonathan Warren has been doing for over 20 years and is chronicled in his book, “Racial Revolutions: Antiracism and Indian Resurgence in Brazil.”

I sat around the table with Ivan, Geralda, Jonathan, Angelica, Margaret, Matthew Franco, and Jaquelina Pinheiro Neiva.  Ivan (Chief of the Pankararú indigenous people of Brazil) was telling the tale of how his people have worked to reclaim their land and are now in the process of re-awakening their canoe traditions.

They live near the nexus of two rivers and were known as canoe people until they were driven from their land around 1850. Upon hearing this story and because I had my laptop ready at hand, I pulled up the movie that I had made with the Hoh River Nation documenting the 2002 canoe paddle to Quinault : “Tribal Journey: Celebrating our Ancestors.”  These tribal journeys are part of a series of inter-tribal cultural exchanges reaffirming and re-awakening the canoe cultures of the Northwest coast. The film portrays the celebration of ancestors through the journey of the canoes; along with the art, dance and songs of the participating tribes; through the preparation and sharing of meals and through the celebration of the potlatch (gift giving ceremony).

Click here to view the embedded video.

After watching the film, the conversation turned when I said, “hey, you should come up to the Northwest and do some deep hanging out through participation in an upcoming paddle.” Ivan then said, “OK, make it happen.” We all looked at each other and said “let’s do it. So with a little help from our friends, we did. Jonathan Warren adds:

“The impetus for the trip had several origins. First, I have always believed that the best way to advance indigenous movements in the Americas is to forge intertribal linkages within and across national boundaries. So for some years I had been hoping to at last link those communities that I have partnered with in Brazil with those in the Puget Sound. Secondly, the Indians in Brazil have always been very anxious to make connections with indigenous communities in the US – I believe for many of the same reasons that I have had, including the belief that such connections will further the indigenous movement in Brazil and elsewhere. So we’ve been searching for ways to make these connections – something that is more difficult than what you might imagine. Thanks to your previous experiences with the NW canoe journey, that sparked the idea of making the connection through that annual ceremony.”

Along with the folks sitting around the table we’d like to thank Suzanne Martin, Carla Simone Barbosa de Brito, Connie McCloud and several members of the Puyallup, Pankararú and Pataxó  communities.  Thanks also go to University of Washington’s Diversity Research Institute, Office of Minority Affairs & Diversity, School of Social Work, Clowes Center, Center for Northwest Studies, and the Master of Communication in Digital Media program for helping to support this encounter.

We also wish to express our deep gratitude for the care that the Puyallup canoe family took in hosting our friends from Brazil.

May the sound of your drums continue to touch the sound-boxes of our souls as the rhythms and ripples of your canoes chart a better humanity for us all.

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I am not brave.

People have said that I am, but I’m not. I am surviving cancer the only way I know how – by leaning on others. When I was diagnosed with acute lymphoblastic lymphoma I had a secure job, health insurance and an arsenal of family and friends ready to step in with anything I might need. Mine has not always been a graceful journey, but it is one I shared with the family, friends and people I don’t even know who have reached out to carry me in my moments of weakness.

Whether you are my parents, who paid for $8000 in fertility treatments to ensure I could have kids someday, my boyfriend who held me during more than one emotional meltdown, or someone who is taking a moment to read my blog and listen, you have had a hand in my survival. I am alive today because of you.

As I near the end of my treatment, I would like to help those who are not as lucky I am by establishing a new non-profit for cancer patients age 18-30. And MCDM community, this is where I need your help.

Being in your 20′s and having cancer comes with its own special challenges. Many of us have just recently moved out on our own, but might not be too financially stable yet. If we are employed, we may not have a plush salary or cushy benefits. We are less likely to have health insurance.

But besides the financial burden that cancer brings, I believe cancer takes a unique emotional toll on young adults as well. When I was diagnosed with cancer I was in graduate school and aggressively chasing my career goals. I hoped to soon get married and eventually have children. But cancer halted all of these dreams. I have watched my friends get promoted at work, plan weddings and stay out late dining and drinking with other 20-somethings while I was in chemotherapy, having blood transfusions and watching my hair fall out.

There’s no good time to have cancer. But as a young adult, this disease is especially challenging. So my non-profit organization will support newly-diagnosed cancer patients from age 18 to 30.

The idea comes from an incredible organization founded in my own neighborhood of West Seattle - Northwest Hope & Healing. This group provides “healing baskets” filled with comforting items to newly-diagnosed breast cancer patients as well as non-medical financial aid to those struggling under the burden of medical costs. I know from personal experience how crucial both kinds of support can be when you are facing a cancer diagnosis and I believe that developing a similar organization under the guidance of Northwest Hope & Healing could greatly serve young adults with cancer.

But I need help! Right now this nameless organization is sorely in need of a marketing guru, someone to create a promotional video, legal advice, a web designer and anyone who has an idea for fundraising or collecting in-kind donations.

Maybe because you’ve offered it in the past, or simply because you will listen, I am asking you to help me help others who will be facing those terrifying words “you have cancer” when they should be starting their careers, their families, their lives.

Because cancer would be unbearable if it were not for people like you.

I am hosting a meeting for those who want to get involved on Sunday, November 27. If you are interested, please email me.

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Luckily, we found a happy balance. Below check out footage that Scott Macklin pieced together from the green room sessions of Kimya and dream laughing about motherhood as Kimya sings a personal ode to her five year old daughter. It’s precious and only a handful of us witnessed this in person. After that check out a full live stream of the green room session itself with nuggets of wisdom galore from both of these women.

As for the hour and a half long chat itself, things were just as raw and gut wrenching as people [didn't] expect and appropriately, there’s no mega footage to show. Sticking to live streaming the green room sessions only was the right balance of digital tech vs needing to be present. Big thanks to the folks at Big Time Hype for their ability to make this happen and the folks at The Stranger for hosting everything. Media collaborations are where it’s at folks.

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You didn’t really think Steve Jobs mania was over did you? The news that came out today from Silicon Valley may be a sign that it’s only just begun. In the wake of the computing pioneer’s death last month there’s been no shortage of material about Jobs coming forward including a high profile biography, a 60 Minutes special, and a host of online moratoriums from all over the globe. That all made sense. But a sign that posthumous fame is really working occurs when folks come out of seemingly nowhere with substandard material and are ready to make a buck.

It’s come out today that a lost Steve Jobs interview from 1995 was not only “discovered” in London recently but is now slated to show in major motion theaters across select cities in the United States. Steve Jobs: The Lost Interview is scheduled to debut in various Landmark Theater’s starting the third week of November. The footage is from an interview Jobs did with did with Robert Cringely for a public TV series called “Triumph of the Nerds: The Rise of Accidental Empires.” I’ve watched most of it throughout the day and there are some high points for sure. You can see Jobs’ more combative, cranky side come out as he talks about being fired from Apple and his rant against Microsoft. You see his human side most importantly. You see him sneeze, ask to stop and answer questions again, and you get beyond what Jobs was like while unveiling a new product and see what he’s really like reminiscing about the rise of Apple, even before Apple became the beast we know it to be today.

What’s certain is that audiences can see Jobs’ id and his ego throughout the footage and, given the hype surrounding his death, I can see why this footage is resurfacing. If the question is, however, should it be shown in major motion theaters, the answer is heck no. Despite the fact that its public television, there is an amateur side to the camerawork and interviewing that is painstaking in today’s professional world. Jobs has entertaining moments, but at other times, it’s clear why this footage was edited down to a 10 minute piece (which did air) and the rest was left in a vault. It’s fine as a documentary and educators, tech geeks, gadget hounds, and just casual Apple fans can get a lot from seeing Jobs discussing what the early days were like.

Folks can catch showings in Seattle at 7:15 p.m. and 9 p.m. on Nov. 16 and Nov. 17 at the Metro Cinemas in the University District.

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