It’s always fun to navigate around checking what the pundits decide to predict in the coming year. This requires being up on trends and having a bit of imagination of how the factors will collide to develop into the momentum needed for new technologies or trends to emerge. So taking a survey of my own favorites: ReadWriteWeb, IDC, Jeremiah Owyang, Mashable and Wired, here’s a summary of my picks for top 10 trends/predictions for 2010.
1. The Mobile Year: many agree the numbers are there. Smartphones have reached market share that justify more investment. Everything from GPS based services and new social networks (that capitalize on Facebook backlash on privacy and the advantages of Yelp). Google phone will become number 2 in the market, but new (and cheaper) smart phones will flood the market.
Now that I am back to having a full time job and making the transition to PR from interactive marketing, I’m faced with the imminent reality that my professional and personal life (at least the digital one) have blended. I am wondering how to best way to navigate this delicate balance. It used to be pretty easy to keep your life separate from work, but as our daily life becomes more visible there are instances where it’s natural to pause and think, “is this TMI?” I’ve certainly taken some risks in making a video for school about a miscarriage I had, but that was while I was in school. Yet that video was the one that taught me Read more…
Charlene Lisparked a bit of controversy by crowdsourcing her Logo using CrowdSPRING. Designers protested that services like CrowdSpring and 99Designs take work away from them and that you can’t get the same level of quality. Charlene’s colleague, Jeremiah Owyang, commented on the controversy on his blog and defended Charlene’s action pointing out that this is phenomenon is here to stay and that it makes complete sense for Charlene to tap into this type of service.
Why is this controversial? Well, crowdsourcing is disruptive in a similar way that outsourcing was. Just like outsourcing, crowdsourcing is an organizational change that impacts production models and revenue structures. Here’s Jeff Howe’s definition of crowdsourcing:
“the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.”
“Semantic, shemantics” says Alan Wilensky in reaction to today’s ReadWriteweb post: Top 10 Semantic Web Products of 2008. I have to agree with him that these apps just all seem to process existing data in different ways to create a new node in the network rather than to deliver content that is relevant to me and that I can trust (key word: trust). But these apps are exciting because they show glimpse of what’s possible when we push beyond the search engines, particularly Zemanta (which helps you produce content better) and Glue (which helps you connect better).
Social Media “is not about controlling the message, but enabling relationships.” This was one of the biggest take away from our Skype session with Groundswell’s author, Charlene Li. Charlene was just like her book: accessible, practical and upbeat! The class zeroed in wanting to know how Charlene ‘convinces’ companies to engage in social media. Here’s the full 1-hr session or keep reading for a quick summary.
Zappos has been recognized for being one of the most forward-thinking companies when it comes to social media and marketing. But now that the financial crisis has hit the company, Zappos is really proving how much they believe in social media and how much it is part of their culture.
Some people out there really dislike slides because they dumb things down and make us think in linear way. But I love when I find a digestible slides that can summarize complex topics and can tell a story. I spent some time on Slideshare and found this presentation from Wah17. Even though it was posted two years ago it explains really well the fundamentals of social media.
But if you are a powerpoint enemy and you are thinking there is not much more to Social Media than a few conceptual slides, check out this collaborative mind map that summarizes all the different topics that the new MCDM cohort is exploring. As you can see, social media is indeed a rich subject to research affects many, many aspects of human life.
My Blackberry user friends have all chuckled when I complain about my iPhone woes, and clearly I’m not the only one (see Apple’s discussion: forum: iPhone 3G Reception Problems? You’re Not Alone and C-NET’s coverage roundup here) . This makes my Blackberry friends happy, turns out their not-so-sexy phone is coming out to be a good tried-and-true reliable: the Volvo of the mobile world?* But iPhone owners seem to have an unusually high level of forgiveness for this phone.
It’s always fun to navigate around checking what the pundits decide to predict in the coming year. This requires being up on trends and having a bit of imagination of how the factors will collide to develop into the momentum needed for new technologies or trends to emerge. So taking a survey of my own favorites: ReadWriteWeb, IDC, Jeremiah Owyang, Mashable and Wired, here’s a summary of my picks for top 10 trends/predictions for 2010.
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