Comments on: Every Company is a Media Company

By: Blue Collar Rocket Science › Honored by MCDM’s Flip the Media

Blue Collar Rocket Science › Honored by MCDM’s Flip the Media — Sun, 27 Jun 2010 16:41:38 +0000

[...] a message from my Master of Communication, Digital Media colleague Peter Luyckx that my post Every Company is a Media Company was selected as the MCDM “Flip the Media” blog’s best post for 2009. Further, I [...]

By: Every Business is a GreenMedia Business

Every Business is a GreenMedia Business — Sun, 07 Feb 2010 18:44:33 +0000

[...] sources: “Every Company Is A Media Company” is a post from Brook [...]

By: Amanda Vashro

Amanda Vashro — Mon, 30 Nov 2009 22:03:39 +0000

I love this article. You are so right. It is unreal how so many companies use so much media but don’t realize it. These, and many more, need to wake up and become fully aware of their current use of media and capitalize on furthering the technology to completely take advantage of all its possibilities. Often companies are too afraid to take the “jump” into the next level of a new company wide technology when, in this case, they are already three quarters of the way there.

By: Justin

Justin — Fri, 30 Oct 2009 16:44:19 +0000

Very true. It’s also interesting that while every company has become a media company, traditional communication and media roles are morphing as the digital media wave continues to surge. Marketing, advertising, and PR functions are now decentralized thanks to the democratization of digital media, and those responsible for spreading the word about a company’s product or service are becoming unnecessary. Big advertisers are moving their budgets into social media (just a drop in the bucket compared to TV, radio, and even print,but it is happening), PR has become an industry where managing the message is more important than crafting the message. Why? Because the message is getting crafted and evoloved by the masses. The communication genie is out of the bottle. Instead of containing it, marketing professional’s main task is to now try and manage it.

By: Post-class Reflection: Economics 101, courtesy of Monday Night Football, Chris Anderson, and Mickey Mouse | Nerd Acumen

Fri, 30 Oct 2009 10:25:30 +0000

[...] synergizing through new models. You should do the same, because you must realize, as my friend Brook Elllingwood put it, that all companies are now media companies. Step in to the 21st century and play by the same [...]

By: april

april — Tue, 27 Oct 2009 18:27:15 +0000

Its been a long way until we reached this point of technological age.CRM Providers.Media have done a big role for the improvement of it.

By: David Jones

David Jones — Wed, 21 Oct 2009 00:06:35 +0000

Very interesting article Brooke. My takeaway was that employees with digital media insight will become highly valuable assets to the organization b/c they will help to define how processes are run using digital mediums. I don’t argue that digital media insight is in fact a valuable asset, but I’m curious if the point is that every company is a media company and should start identifying it’s in-house talent, or that every company should develop a digital media platform strategy that defines the way they collaborate; access date; manage content etc? The distinction for me is that I wouldn’t, as an executive officer, necessarily want individual employees driving this vision, but rather a partner with expertise in these areas to help me define and implement a cohesive strategy and supporting platform.

By: Matt D

Matt D — Mon, 12 Oct 2009 01:55:27 +0000

I found your piece really intersting Brook, I agree that nearly all if not all companies are integrating digital media and technology as foundation to their operations. Top level managers are talking about digital media and often are asking their organizations to think about how to use it but it is the based of the organizations that are making it happen. In my view though, ditial media is more of a horizontal thread that ties different groups together across the organization. From IT, to Marketing to Product development, companies are integrating media in innovative ways to help drive productively and creativity across their teams and out to their partners and customers. Basic business practices are still there but those diciplines are learning to rethink their work to utilize new and emerging media technologies. To me this pulls media in and up from the bottom levels of an organizaton because it is those front line/bottom level workers that are driving the innovation in their everyday work. As it so happens that is where the digital ‘natives’ (Gen-X/Ys) have begun entering into the business workplace and as they rise withing an organization they will bring the ‘wave’ of digital innovation along with them as an everyday practice.