Comments on: Facebook Ads: Creepy or Amazing? http://flipthemedia.com/index.php/2009/07/facebook-ads-creepy-or-amazing/ At the crossroads of Media, Culture and Technology Thu, 09 Feb 2012 05:53:52 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Nicole Pairlee http://flipthemedia.com/index.php/2009/07/facebook-ads-creepy-or-amazing/comment-page-1/#comment-3608 Nicole Pairlee Tue, 14 Jul 2009 01:49:02 +0000 http://flipthemedia.com/?p=3355#comment-3608 Amazing :) If the user understands WHY the advertisement is so well targeted to them, then it may be less "creepy." We should call this "smart" advertising. And if it's done well, then it can become a type of information feed that we can make do work for us. The better we communicate ourselves online, maybe the better we can be advertised too. Advertising could become a free service, but don't tell advertisers that ;) Relevant read: Wired Magazine (July 17.07) Great Wall of Facebook: The Social Network's Plan to Dominate the Internet — and Keep Google Out http://www.wired.com/techbiz/it/magazine/17-07/ff_facebookwall Amazing :)

If the user understands WHY the advertisement is so well targeted to them, then it may be less “creepy.”

We should call this “smart” advertising. And if it’s done well, then it can become a type of information feed that we can make do work for us. The better we communicate ourselves online, maybe the better we can be advertised too. Advertising could become a free service, but don’t tell advertisers that ;)

Relevant read:

Wired Magazine (July 17.07)
Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet — and Keep Google Out
http://www.wired.com/techbiz/it/magazine/17-07/ff_facebookwall

]]> By: Suna http://flipthemedia.com/index.php/2009/07/facebook-ads-creepy-or-amazing/comment-page-1/#comment-3607 Suna Mon, 13 Jul 2009 04:41:36 +0000 http://flipthemedia.com/?p=3355#comment-3607 For months I kept getting ads for a horse-boarding company and saddle shops on my Facebook profile. I finally figured out that it was probably because I had become a fan of indie band "Band of Horses" (I think.) Also, because I am a certain demographic (female, 40) I used to get a LOT of weight-loss and anti-wrinkle product ads. I got these ads despite also being a fan of The Daily Show, brownies, Neil Patrick Harris, Woodland Park Zoo, Pet Society, The Watchmen and The University of Washington (which, if an advertiser only had this information about me, might put me in a younger demographic.) The big plus with FB advertising for users is that you are given some control. By relentlessly "disliking" / giving a thumbs-down on certain ads and "liking" certain other ones, you can receive ads that you like, or ones that you find more relevant... or at least ones that you can more easily ignore. :) For months I kept getting ads for a horse-boarding company and saddle shops on my Facebook profile. I finally figured out that it was probably because I had become a fan of indie band “Band of Horses” (I think.) Also, because I am a certain demographic (female, 40) I used to get a LOT of weight-loss and anti-wrinkle product ads. I got these ads despite also being a fan of The Daily Show, brownies, Neil Patrick Harris, Woodland Park Zoo, Pet Society, The Watchmen and The University of Washington (which, if an advertiser only had this information about me, might put me in a younger demographic.)

The big plus with FB advertising for users is that you are given some control. By relentlessly “disliking” / giving a thumbs-down on certain ads and “liking” certain other ones, you can receive ads that you like, or ones that you find more relevant… or at least ones that you can more easily ignore. :)

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