Ace Team Video Games Fights Piracy Using The P2P Model
Ace Team, a video game company in Chile in the effort to fight piracy is using the P2P model: “All the games are there to be pirated. We were not going to be the exception. Once we saw the game being distributed by BitTorrent, we started to post comments in these pages appealing to those who downloaded the games” Stated a member of Ace Team. The statement they post on this pages says that they cannot do anything to stop piracy, but if who ever is downloading the game likes to test the game and likes it, they encourage them to buy the game.
This may sound crazy, but it is actually working according to Ace Team. P2P members are posting messages stating that they have bought the game, and that they do it because of Ace Team attitude!
Would this be a new marketing model in the internet for video games, e-books, movies and music?
(1 votes, average: 5.00 out of 5)
Loading ...
Subscribe to Comments
Follow us on Twitter
Get email updates
4 Comments, Comment or Ping
raquel.hirai
Hi, Rubi. It is an interesting case… I don’t know though if these folks will make money in the long term. It is almost like comparing Radiohead fans who decided to donate an amount of money equivalent to the price of a CD to download music, but in the case of the band they are nearly guaranteed to sell tickets to their concerts to monetize. On the other hand, if these guys engage the audience and make them really love the video game brand, then it is a different story…
May 5th, 2009
Pei-chieh
It takes a lot of effort to do so, but I’m happy to see that some people are promoting the copyright without using an aggressive method, like suiting others.
May 10th, 2009
Tracey
Thank you for this post Rubi! I think this reflects a lot on the economic status in which the society is in right now. More people are less willing to fork over money and a test drive to products is always something good. A kind reminder for those that enjoy the game that it’d be nice to buy the game as well seems quite reasonable. Although I’m skeptical about it working for books as some books are just challenged to be read more than once.
May 11th, 2009
Yenching Liu
Piracy is always an important issue in the digital world. B2B sharing is a tool which might facilitates the piracy. I’ve also read about that Game piracy has a long history. The game piracy is common in many countries such as China, Korea, Central and South America. Some people even said that game piracy does more damage than music.
Game Piracy:
http://www.bruceongames.com/2008/04/23/game-piracy/
May 21st, 2009
Reply to “Ace Team Video Games Fights Piracy Using The P2P Model”