Comments on: Tracking Twitter http://flipthemedia.com/index.php/2009/03/tracking-twitter/ At the crossroads of Media, Culture and Technology Tue, 07 Feb 2012 23:27:39 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Rubi Romero http://flipthemedia.com/index.php/2009/03/tracking-twitter/comment-page-1/#comment-2109 Rubi Romero Fri, 13 Mar 2009 01:45:44 +0000 http://flipthemedia.com/?p=2962#comment-2109 Twitter is becoming a very important tool for many businesses, not only in the US, but in other parts of the world, each twitter with its own personality added. Twitter is becoming a very important tool for many businesses, not only in the US, but in other parts of the world, each twitter with its own personality added.

]]> By: yenching http://flipthemedia.com/index.php/2009/03/tracking-twitter/comment-page-1/#comment-2105 yenching Fri, 13 Mar 2009 00:47:47 +0000 http://flipthemedia.com/?p=2962#comment-2105 It is great to see that the brands have already adopted the Twitter into their marketing strategy. That tracking Twitter is a quite useful tool for us to monitor how those brands communicate with the followers on Twitter. Twitter is a great place where the brands can cultivate their credibility and provide customer services. The art of the language in Twitter is also an interesting topic to me. How those brands choose the words and present them to the followers on Twitter helps to build the brand image. For example, if Jack in the Box on Twitter, I would expect that the brand would use a tone of "Jack" to talk to the followers on it. Here is an article about the brand integrity and Twitter. http://www.marketingvox.com/how-to-using-twitter-to-build-brand-integrity-038162/ It is great to see that the brands have already adopted the Twitter into their marketing strategy. That tracking Twitter is a quite useful tool for us to monitor how those brands communicate with the followers on Twitter. Twitter is a great place where the brands can cultivate their credibility and provide customer services. The art of the language in Twitter is also an interesting topic to me. How those brands choose the words and present them to the followers on Twitter helps to build the brand image. For example, if Jack in the Box on Twitter, I would expect that the brand would use a tone of “Jack” to talk to the followers on it.

Here is an article about the brand integrity and Twitter.
http://www.marketingvox.com/how-to-using-twitter-to-build-brand-integrity-038162/

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