Is gaming industry going to kill movies?
With the statistics data showing more and more people spending their time on video games, it’s not surprising that TV audience numbers are plunging. Movies are doing a little bit better than TV, but I’m pretty sure Hollywood moviemakers don’t feel safe. Looks like we are witnessing an interesting shift in people’s preferences.
A couple years back they used to release pretty successful videogames based on movies. Examples: Medal of Honor (3 more series released after the first one’s success), Matrix, Lord of the Rings. Nowadays exactly opposite is happening: Doom, Hitman, Max Payne – all of these are movies based on the same-titled video games.
Hitman, would be the great example illustrating this trend. It’s a complex game that requires thinking, strategy and precision. Game had a great success and currently has four series (first one released in 2000)
Released in 2007, the Hitman film disappointed viewers. Critics almost universally panned the movie. Hitman has received a Rotten rating of 15% on the Rotten Tomatoes (If the positive reviews are less than 60%, then the film is considered “rotten”). People don’t want to passively watch anymore.
I don’t think we will see a sequel of the movie. I also doubt somebody will ever make the World of Warcraft or Grand Theft Auto film…


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5 Comments, Comment or Ping
Nicole Pairlee
Never. But, I would go to a WoW film for sure, especially when it makes its way down to the $2 theatre. I’ve handled a WoW novel, although I never have read one.
Mar 17th, 2009
ASA
What makes you think that the game industry doesn’t lose money? It is impossible to believe that the game business can take over the mass appeal of the movie business. For one game that catches on, they are hundreds that fail. If a film like Gran Torino starring Clint Eastwood, can make more than a 100 million then movies can easily kick the ass of the gaming industry.
And why does everyone from the gaming industry compare themselves to the movie industry?
The gaming industry is huge, but cannot displace the movies. Want to know why –
Simple. Because a game, however well it is done, does not have – magic!
Movies have that. Always have that. When the fimmaker is able to harness the magic that’s inherent in the medium of cinema – movies make money. And they keep on making money.
Once you finish a game, that’s it.
But you can watch a movie over and over again.
Games, just don’t have the magic.
Mar 19th, 2009
ivsyd
ASA,
I’d really love to get an explanation of the “magic” term you are referring to. Is your “magic” about a passive watching while your brain is literally turned off? Do you realize that in a process of watching movie you become a passive consumer? You just consume whatever they tablespoon you. In reality, your brain picks something from the environment your eyes are focusing on and YOU consciously or unconsciously make your choice every second. When you watch a movie that work is already done for you. You can’t make your choice by yourself anymore.
That’s the particular reason why I can’t watch any kind of a recorded performance like ice skating of ballet – because I want to have my OWN perception of what’s going on, not just passively consume the perception of a person who is filming it. That’s also the reason why I prefer to play a game rather than to watch a movie.
Is it the “magic” you are talking about?
What’s the advantage of passively watching how does main character act versus controlling the action by yourself? I don’t get it. Sorry…
Ivan.
Mar 21st, 2009
Brian Johnson
Will gaming kill the movie industry? No. Will gaming continually grab market shares of entertainment spending from movies? Absolutely.
Cinema has been around much longer than video games and, as such, has naturally developed more a larger fan base. The link between video games and movies has always been much stronger than the movie tie-in, cash grab, video games and the always terrible movie adaptations of video games. To me, the “magic” that Asa speaks of, is present in both video games and movie. When both mediums make their consumers feel something, make them have an emotional experience… that is the magic. I completely disagree with Asa about filmmakers who capture the magic, make movies that do well at the box office.
I am not sure which video games Asa is referring to about not having the magic, but there are plenty of games that offer an amazing story and interactive game play. Am I going to compare Bejeweled to The Godfather Part II? No. When you talk movies and games, and compare their likeness, make sure you correctly define the movies and games you are talking about.
In order to not keep this discussion in the ether, here are some video games that I believe have the “magic” of cinema:
Bioshock
Half-Life series
Grand Theft Auto IV
American McGee’s Alice
Portal
The Oregon Trail
Zelda series
Call of Duty 2
Call of Duty 4
Obviously, personal tastes come into play when defining “magic,” but those games provided me with a strong emotional reaction to their story.
Would I rather spend money on video games than 90% of movies at theaters? Heck yeah.
Mar 25th, 2009
David Jones
I agree with Brian on this point. Games will not kill the movie industry, but it definitely will continue to take a larger share of the entertainment market. IF we were to make the bold statement that video games could kill the movie industry, I would think we’d need to look at on a per genre basis. I could see a very slight possibility that in the future video games could kill the action/adventure movie (but again, only a very slight possibility). This is the space where you see most overlap between the two industries. The next would probably be the horror genre – think Resident Evil.
Likewise, magic can definitely be found in video games. I consider myself an amateur filmmaker at times, and love film deeply. Having said that, it’s difficult for me to name 10 films released in the past 2 years which provided me that sense of “magic” to which ASA refers. On the other hand, I could easily name several games which kept me in rapture for hours on end. I also disagree with the idea that video games have a finite end – once you’ve finished, you’re done. Think of the all the hours you played Pac-Mac as a child. How about Mario Bros? Mario definitely had the magic having been the number game franchise since its introduction until just recently being surpassed by Wii Sports (in my mind an unfair comparison when you consider the fact that Wii Sports is bundled with every Wii Console sold).
I was speaking with on our MCDM professors the other day about a similar topic, and something he said resonated with me. He compared the per hour cost of entertainment he received from a movie to video games (in this case it was Halo 3). For the average movie, he pays $5/hour. For Halo 3 he’s now at around $0.05/hour. Pretty good return on investment I’d say.
Mar 13th, 2010
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