O’Reilly Webcast: Youth & Creativity
The O’Reilly Webcast: Youth & Creativity, hosted by Julie Baher and Bill Westerman, presented an insightful picture of youths’ social media activity beyond Facebook, Twitter, and MySpace. Interestingly, Baher and Westerman found that the latter platforms were in fact not often used by “creative publishing” teens to express themselves. Rather, those teens were using more niche sites like planet renders and imeem that enabled them to “have something to say, or sense of self around their topic of choice.”
Baher and Westerman’s presentation was informed by four in-home studies. The participants, clearly not a representative sample of American teens, were exceptionally bright and creative online publishers who offered clear insight into their bubbling online subculture.
Taken together, the studies uncovered seven emerging themes in youth digital publishing:
- Expression: who I am
- Belonging: micro-communities
- Velocity: throw away media
- Inspiration: emulating and following
- Learning: watching, “doing on the fly”
- Helping: global apprentice
- Co-designing: beyond lone designer
It will be interesting to follow these themes as they begin to ripple through mainstream teen culture. In particular, “belonging” and “helping,” because I believe as an increasing proportion of online teens create public content they will become less tolerant of them being lost & not critqued in broad sites like Facebook.


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2 Comments, Comment or Ping
gzliuzw
Nice! The social media is really getting younger and younger – being adopted by more and more teens around the world.
Mar 5th, 2009
wcw1204
Marketers should be aware of the youth digital publishing culture. After all, this is a cheap way to get more understanding of this market segment.
Mar 6th, 2009
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