Comments on: Opportunity in the Chaos

By: Marmie Edwards

Marmie Edwards — Fri, 09 Apr 2010 20:01:26 +0000

We’re a small, national nonprofit in safety education. I noted the director’s comments on Gillin’s site re:social media. I just completed a mass com master’s in strategic PR at VCU. Would like to know more about your curriculum and your take on trends. We’re updating our site (now three-years past update) and will be incorporating social media this summer–wheels move slowly in the federal sphere.

I’d love to know more about your program and what your curriculum entails.
Marmie Edwards, APR, CAE
VP, Communications, Operation Lifesaver

By: Secrets of Social Media Revealed « Socialnomics 101

Secrets of Social Media Revealed « Socialnomics 101 — Sat, 13 Feb 2010 22:01:15 +0000

[...] Hanson Hosein Director, Masters of Communications in Digital Media University of [...]

By: Saving Journalism: An Insider Alternative « Insider Media

Saving Journalism: An Insider Alternative « Insider Media — Tue, 03 Mar 2009 04:32:48 +0000

[...] after attending a fascinating discussion held at the University of Washington last Wednesday, “Journalism on the Brink: Can Digital Save it?,” featuring several digital media luminaries from the Seattle area, including TechFlash’s John Cook, [...]

By: ivsyd

ivsyd — Tue, 24 Feb 2009 05:59:45 +0000

Adriana,
you know my Twitter name, so feel free to DM me.

By: adriana

adriana — Sun, 22 Feb 2009 21:25:04 +0000

Ivan, that is an interesting point fans vs customers. I’d like to hear more of your thoughts on that distinction.

I think the most powerful part of social media in business is actually how it changes customer service, and good customer service yields loyalty. You are right though, social media dialogue is maturing and people are starting to look at the hard numbers behind all this which comes down to defining the business you are in knowing what’s driving the revenue. Of course, Benkler would argue that some of this activity will remain ‘free’ because it’s done out of social motivations and not money (I agree) but some of it will become capitalized and the most interesting part are the hybrid models like crowdsourcing (which is a new biz model that grows audience see etsy.com and crowdspring,)

By: ivsyd

ivsyd — Sun, 22 Feb 2009 20:05:21 +0000

Nowadays communication, thanks to social media, is definitely an ongoing interaction. I work for a smaller company and we try to do our best in using available social media tools to maintain the dialog with our customers. However, I’m getting more and more persuaded that we don’t really need social media tools to build our customer base. We need these tools because we want fans, not customers. Fans who like our company and gladly spread the word about our services. The ongoing interaction you are talking about is absolutely essential for maintaining this level of engagement.