Choosing products based on social networking capability – The New Xbox Experience
The New Xbox Experience
A Forbes.com article detailing tomorrow’s launch of the New Xbox experience emphasizes the trend of services adopting social networking features to enhance sales.
The New Xbox experience will have an updated user interface that expands user’s ability to make social connections transforming it “from a a multiplayer matchmaking service to a social and entertainment network.” Another highly anticipated feature in this release includes a partnership with Netflix – allowing Xbox users to instantly stream movies and TV episodes.
The article makes an interesting prediction -
“And all this focus on social networking suggests that some day consumers will make their console purchasing decisions based not on the power or tech specs of the console, but on its social capabilities.”
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jmscott
I think Xbox had some great ideas here, particularly the partnership with Netflix. However, do you think they would have thought of the social networking aspect or designed it in quite the same way if Nintendo hadn’t been so successful with the Wii?
Nov 24th, 2008
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