Is It Worth It? An ROI Calculator for Social Network Campaigns
Is it worth it?
A nifty little online calculator for estimating the return on investment for social network campaigns. It was built for non-profits, but can be leveraged for for-profits as well. It works a lot like a online mortgage or budget calculators. Plug in your assumptions and voila!
It’s helpful to have a tool to compare social networking ROI with other more established methods. Also, it shows the cost of social networking and hey, guess what? it’s not free.
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2 Comments, Comment or Ping
ross
This spreadsheet may not be complete but it’s a great start to get at what bean counters needs to be reassured social media efforts have reach and grow over time.l
Oct 18th, 2008
Ashley
Rough, but well thought-out! Tools like this go a long way toward legitimizing social media. I find it interesting that something this ROI-focused has come out of non-profits, while it seems for-profits are still maintaining that there’s no good way to measure effectiveness. I wonder if this is because non-profits are more used to thinking in terms of a community of donors (rather than isolated customers). Perhaps this outlook makes them better able to assign value to social interactions – the value of word-of-mouth, as opposed to individual sales.
Oct 19th, 2008
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