Men vs. Women: online video viewing habits

Posted by Hanson Hosein on
Thursday, February 14th, 2008 at 10:55 am

Interesting study posted by friend of MCDM Cory Bergman on his Lost Remote site:

In its first online video study, Nielsen Online found that women trend to favor network TV shows online, while men are drawn to user-created content. Also, online TV viewers are loyal to a particular network’s website: for example, just 16% of the viewers who watched video content on ABC.com also watched shows on NBC.com. (WSJ sub. req.)

Posted by Hanson